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Nonprofits · head to head

EveryAction vs GuideStar

EveryAction logo

EveryAction

Nonprofits

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
GuideStar logo

GuideStar

Nonprofits

Nonprofit profile and intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GuideStar has a free tier, so it costs nothing to try first.
  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; GuideStar guideStar and Foundation Directory are being retired and merged into a single Candid platform, per Candid's own learning.candid.org help pages, with existing subscribers redirected to log in at app.candid.org
  • They diverge on capability: EveryAction covers Donor management, GuideStar covers Nonprofit profile.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which EveryAction and GuideStar actually diverge.

Attributes where EveryAction and GuideStar differ
AttributeEveryActionGuideStar
Starting priceOn requestFree
Free tierNoYes
Founded20071995

Identical on both: pricing model (subscription), platforms (Web, Mobile-responsive), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Zapier

Only in GuideStar

  • Nonprofit profile
  • Impact data
  • Donor verification
  • Financial transparency
  • Ratings
  • Google Analytics

Both cover

  • Salesforce
  • Web support
  • Mobile-responsive support

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operations
  • Productivity
  • Automation

GuideStar

  • Business operations
  • Productivity
  • Automation

Both are used for business operations, productivity, automation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

GuideStar

  • GuideStar and Foundation Directory are being retired and merged into a single Candid platform, per Candid's own learning.candid.org help pages, with existing subscribers redirected to log in at app.candid.org
  • Candid's own pricing page lists Candid Premium (annual) at $1,199 per year in USD, and $219 per month if billed monthly, with an Ultimate annual tier at $1,699 per year adding compliance monitoring features
  • Candid's free tier limits search results, profile views and dashboards; full grants and profile data downloads are capped even on Premium annual, at 1,000 grants downloads and 5,000 profile downloads per month

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

GuideStar

Free
  • ProfileFree
    • Nonprofit profile
    • Basic data
  • Gold$300/month
    • Enhanced profile
    • Donor verification
    • Impact reporting

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.
EveryAction review

Choose GuideStar if

  • You need nonprofit profile.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want impact data.
GuideStar review

Questions people ask

Is EveryAction or GuideStar better?
Neither clearly leads. EveryAction starts at On request and GuideStar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or GuideStar?
GuideStar has a free tier; the other does not. Paid plans start at On request for EveryAction and Free for GuideStar.
Does EveryAction or GuideStar run on more platforms?
Both run on Web, Mobile-responsive, so platform support will not decide this one for you.
Can I use GuideStar for free?
Yes. GuideStar has a free tier, so you can try it without paying. EveryAction starts at On request.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation.
What can EveryAction do that GuideStar cannot?
EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. GuideStar covers Nonprofit profile, Impact data, Donor verification, Financial transparency. Both handle Salesforce, Web support, Mobile-responsive support.
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