Is BuzzSumo or Fathom Analytics better?

Neither clearly leads. BuzzSumo starts at $199/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, BuzzSumo or Fathom Analytics?

BuzzSumo starts at $199/month and Fathom Analytics at $14/month.

Does BuzzSumo or Fathom Analytics run on more platforms?

BuzzSumo runs on web. Fathom Analytics runs on Web.

What is BuzzSumo best used for?

BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Fathom Analytics is typically brought in for.

What can BuzzSumo do that Fathom Analytics cannot?

BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Content Creation · head to head

BuzzSumo vs Fathom Analytics

BuzzSumo

Content Creation

Content research and media outreach platform for trends, mentions, and influencer discovery

From: $199/month
Rated: -

Full review Website

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From: $14/month
Rated: -

Full review Website

The short version

Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; Fathom Analytics there is no free tier, only a 7 day trial
They diverge on capability: BuzzSumo covers Content Analyzer, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which BuzzSumo and Fathom Analytics actually diverge.

Attributes where BuzzSumo and Fathom Analytics differ
Attribute	BuzzSumo	Fathom Analytics
Starting price	$199/month	$14/month
Category	Content Creation	Marketing & Analytics
Founded	Unknown	2014

Identical on both: pricing model (subscription), free tier (No), platforms (web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuzzSumo

Content Analyzer
Trending Feeds
Question Analyzer
Media database and outreach
Coverage reports
Alerts

Only in Fathom Analytics

Page view tracking
Goal tracking
Real-time analytics
Referrer tracking
Privacy-focused
GDPR compliant
Cloud deployment
Web support

What people use each for

The jobs each tool is most often brought in to do.

BuzzSumo

Finding trending content topics before writing new articlesnot Fathom Analytics
PR teams pitching journalists via the media databasenot Fathom Analytics
Tracking brand and competitor mentions across the webnot Fathom Analytics
Analyzing which existing content earns the most engagementnot Fathom Analytics

Fathom Analytics

Privacy-focused web analytics without cookie bannersnot BuzzSumo
A lightweight Google Analytics replacementnot BuzzSumo
Tracking many sites from one accountnot BuzzSumo
Long-term historical reporting while subscribednot BuzzSumo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuzzSumo

Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Fathom Analytics

There is no free tier, only a 7 day trial
Priced on pageviews, from $45 a month at the 500,000 pageview level
Custom events count against the pageview allowance rather than being tracked separately
Site allowances come in packs, with additional 50-site packs at $10 a month
Data is retained forever only while the subscription is active

Pricing, plan by plan

BuzzSumo

$199/month

Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync

Fathom Analytics

$14/month

Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics

Which should you pick?

Choose BuzzSumo if

You need content analyzer.
You work on web.
You also want trending feeds.

BuzzSumo review

Choose Fathom Analytics if

You need page view tracking.
You also want goal tracking.

Fathom Analytics review

Questions people ask

Is BuzzSumo or Fathom Analytics better?: Neither clearly leads. BuzzSumo starts at $199/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuzzSumo or Fathom Analytics?: BuzzSumo starts at $199/month and Fathom Analytics at $14/month.
Does BuzzSumo or Fathom Analytics run on more platforms?: BuzzSumo runs on web. Fathom Analytics runs on Web.
What is BuzzSumo best used for?: BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Fathom Analytics is typically brought in for.
What can BuzzSumo do that Fathom Analytics cannot?: BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source

BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source

BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source

BuzzSumo vs Fathom Analytics

BuzzSumo

Fathom Analytics

The short version

Where they differ

What each one covers

Only in BuzzSumo

Only in Fathom Analytics

What people use each for

BuzzSumo

Fathom Analytics

Where each one falls short

BuzzSumo

Fathom Analytics

Pricing, plan by plan

BuzzSumo

Fathom Analytics

Which should you pick?

Choose BuzzSumo if

Choose Fathom Analytics if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on BuzzSumo

More on Fathom Analytics

Keep looking

Other head to heads