Is BuzzSumo or Improvado better?

Neither clearly leads. BuzzSumo starts at $199/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, BuzzSumo or Improvado?

BuzzSumo starts at $199/month and Improvado at $1000/month.

Does BuzzSumo or Improvado run on more platforms?

BuzzSumo runs on web. Improvado runs on Web, Api, Data-warehouse.

What is BuzzSumo best used for?

BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Improvado is typically brought in for.

What can BuzzSumo do that Improvado cannot?

BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration.

Content Creation · head to head

BuzzSumo vs Improvado

BuzzSumo

Content Creation

Content research and media outreach platform for trends, mentions, and influencer discovery

From: $199/month
Rated: -

Full review Website

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From: $1000/month
Rated: -

Full review Website

The short version

Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; Improvado no pricing is published, and no cost driver or minimum is stated
They diverge on capability: BuzzSumo covers Content Analyzer, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which BuzzSumo and Improvado actually diverge.

Attributes where BuzzSumo and Improvado differ
Attribute	BuzzSumo	Improvado
Starting price	$199/month	$1000/month
Platforms	web	Web, Api, Data-warehouse
Category	Content Creation	Marketing & Analytics
Founded	Unknown	2015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuzzSumo

Content Analyzer
Trending Feeds
Question Analyzer
Media database and outreach
Coverage reports
Alerts

Only in Improvado

500+ data source connectors
Data transformation
Real-time syncing
Data warehouse integration
ETL capabilities
Data quality monitoring
Historical data
Custom connectors

What people use each for

The jobs each tool is most often brought in to do.

BuzzSumo

Finding trending content topics before writing new articlesnot Improvado
PR teams pitching journalists via the media databasenot Improvado
Tracking brand and competitor mentions across the webnot Improvado
Analyzing which existing content earns the most engagementnot Improvado

Improvado

Aggregating marketing data from many platforms into one pipelinenot BuzzSumo
Feeding blended campaign data into BI tools and dashboardsnot BuzzSumo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuzzSumo

Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Improvado

No pricing is published, and no cost driver or minimum is stated
The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

BuzzSumo

$199/month

Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync

Improvado

$1000/month

Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support

Which should you pick?

Choose BuzzSumo if

You need content analyzer.
You work on web.
You also want trending feeds.

BuzzSumo review

Choose Improvado if

You need 500+ data source connectors.
You work on Web, Api, Data-warehouse.
You also want data transformation.

Improvado review

Questions people ask

Is BuzzSumo or Improvado better?: Neither clearly leads. BuzzSumo starts at $199/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuzzSumo or Improvado?: BuzzSumo starts at $199/month and Improvado at $1000/month.
Does BuzzSumo or Improvado run on more platforms?: BuzzSumo runs on web. Improvado runs on Web, Api, Data-warehouse.
What is BuzzSumo best used for?: BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Improvado is typically brought in for.
What can BuzzSumo do that Improvado cannot?: BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration.

Answered from the vendors’ own pages

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source

BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source

BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source

BuzzSumo vs Improvado

BuzzSumo

Improvado

The short version

Where they differ

What each one covers

Only in BuzzSumo

Only in Improvado

What people use each for

BuzzSumo

Improvado

Where each one falls short

BuzzSumo

Improvado

Pricing, plan by plan

BuzzSumo

Improvado

Which should you pick?

Choose BuzzSumo if

Choose Improvado if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on BuzzSumo

More on Improvado

Keep looking

Other head to heads