BuzzSumo vs Google Optimize

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is BuzzSumo or Google Optimize better?

Neither clearly leads. BuzzSumo starts at $199/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, BuzzSumo or Google Optimize?

Google Optimize has a free tier; the other does not. Paid plans start at $199/month for BuzzSumo and Free for Google Optimize.

Does BuzzSumo or Google Optimize run on more platforms?

BuzzSumo runs on web. Google Optimize runs on Web.

Can I use Google Optimize for free?

Yes. Google Optimize has a free tier, so you can try it without paying. BuzzSumo starts at $199/month.

What is BuzzSumo best used for?

BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Google Optimize is typically brought in for.

What can BuzzSumo do that Google Optimize cannot?

BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.