Is BuzzSumo or Convert better?

Neither clearly leads. BuzzSumo starts at $199/month and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, BuzzSumo or Convert?

BuzzSumo starts at $199/month and Convert at $1000/month.

Does BuzzSumo or Convert run on more platforms?

BuzzSumo runs on web. Convert runs on Web.

What is BuzzSumo best used for?

BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Convert is typically brought in for.

What can BuzzSumo do that Convert cannot?

BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Convert covers A/B testing, Multivariate testing, Analytics, API access.

Content Creation · head to head

BuzzSumo vs Convert

BuzzSumo

Content Creation

Content research and media outreach platform for trends, mentions, and influencer discovery

From: $199/month
Rated: -

Full review Website

Convert

Marketing & Analytics

A/B testing platform for enterprises

From: $1000/month
Rated: -

Full review Website

The short version

Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
They diverge on capability: BuzzSumo covers Content Analyzer, Convert covers A/B testing.

Where they differ

Only the attributes on which BuzzSumo and Convert actually diverge.

Attributes where BuzzSumo and Convert differ
Attribute	BuzzSumo	Convert
Starting price	$199/month	$1000/month
Pricing model	subscription	quote
Category	Content Creation	Marketing & Analytics
Founded	Unknown	2012

Identical on both: free tier (No), platforms (web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuzzSumo

Content Analyzer
Trending Feeds
Question Analyzer
Media database and outreach
Coverage reports
Alerts

Only in Convert

A/B testing
Multivariate testing
Analytics
API access
Google Analytics
SSL encryption
Cloud deployment
Web support

What people use each for

The jobs each tool is most often brought in to do.

BuzzSumo

Finding trending content topics before writing new articlesnot Convert
PR teams pitching journalists via the media databasenot Convert
Tracking brand and competitor mentions across the webnot Convert
Analyzing which existing content earns the most engagementnot Convert

Convert

A/B, split and multivariate testing on websitesnot BuzzSumo
Server-side experimentation and feature flaggingnot BuzzSumo
Personalising site content to visitor segmentsnot BuzzSumo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuzzSumo

Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Convert

Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
Single Sign-On requires the Pro plan at $599 per month
Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
Phone support, change history and guided onboarding require Pro
The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
Listed prices exclude VAT, GST and other taxes, which are added at checkout
Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

BuzzSumo

$199/month

Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync

Convert

$1000/month

Professional$1000/month
- A/B testing
- Analytics
- API access

Which should you pick?

Choose BuzzSumo if

You need content analyzer.
You work on web.
You also want trending feeds.

BuzzSumo review

Choose Convert if

You need a/b testing.
You also want multivariate testing.

Convert review

Questions people ask

Is BuzzSumo or Convert better?: Neither clearly leads. BuzzSumo starts at $199/month and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuzzSumo or Convert?: BuzzSumo starts at $199/month and Convert at $1000/month.
Does BuzzSumo or Convert run on more platforms?: BuzzSumo runs on web. Convert runs on Web.
What is BuzzSumo best used for?: BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Convert is typically brought in for.
What can BuzzSumo do that Convert cannot?: BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Convert covers A/B testing, Multivariate testing, Analytics, API access.

Answered from the vendors’ own pages

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source

BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source

BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source

BuzzSumo vs Convert

BuzzSumo

Convert

The short version

Where they differ

What each one covers

Only in BuzzSumo

Only in Convert

What people use each for

BuzzSumo

Convert

Where each one falls short

BuzzSumo

Convert

Pricing, plan by plan

BuzzSumo

Convert

Which should you pick?

Choose BuzzSumo if

Choose Convert if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on BuzzSumo

More on Convert

Keep looking

Other head to heads