Software · head to head
BuzzSumo vs Kapwing
BuzzSumo
Software
Content research and media outreach platform for trends, mentions, and influencer discovery
- From
- $199/month
- Rated
- -
Kapwing
Software
Start for free. Upgrade to create more video to exactly fit your team's needs.
- From
- Free
- Rated
- -
The short version
- Only Kapwing has a free tier, so it costs nothing to try first.
- Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; Kapwing free plan caps export length at 4 minutes and total monthly usage at 30 minutes, and adds a watermark
Where they differ
Only the attributes on which BuzzSumo and Kapwing actually diverge.
Identical on both: platforms (web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in BuzzSumo
- Content Analyzer
- Trending Feeds
- Question Analyzer
- Media database and outreach
- Coverage reports
- Alerts
Only in Kapwing
Nothing recorded that BuzzSumo does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
BuzzSumo
- Finding trending content topics before writing new articlesnot Kapwing
- PR teams pitching journalists via the media databasenot Kapwing
- Tracking brand and competitor mentions across the webnot Kapwing
- Analyzing which existing content earns the most engagementnot Kapwing
Kapwing
No use cases recorded yet. See the Kapwing review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
BuzzSumo
- Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
- Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
- Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.
Kapwing
- Free plan caps export length at 4 minutes and total monthly usage at 30 minutes, and adds a watermark
- Removing the watermark requires the Pro plan at $16 per member per month billed annually
- The vendor states it does not issue refunds for subscriptions once upgraded
Pricing, plan by plan
BuzzSumo
$199/month- Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
- PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
- Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
- Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync
Kapwing
FreeNo published plan breakdown. See the Kapwing review.
Which should you pick?
Choose BuzzSumo if
- You need content analyzer.
- You work on web.
- You also want trending feeds.
Questions people ask
- Is BuzzSumo or Kapwing better?
- Neither clearly leads. BuzzSumo starts at $199/month and Kapwing at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, BuzzSumo or Kapwing?
- Kapwing has a free tier; the other does not. Paid plans start at $199/month for BuzzSumo and Free for Kapwing.
- Does BuzzSumo or Kapwing run on more platforms?
- BuzzSumo runs on web. Kapwing runs on Web.
- Can I use Kapwing for free?
- Yes. Kapwing has a free tier, so you can try it without paying. BuzzSumo starts at $199/month.
- What is BuzzSumo best used for?
- BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Kapwing is typically brought in for.
- What can BuzzSumo do that Kapwing cannot?
- BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach.
Answered from the vendors’ own pages
BuzzSumo: What does BuzzSumo cost?
Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.
SourceBuzzSumo: Can I cancel my subscription anytime?
Users can cancel at any time, though they remain billed for the full duration of the current subscription period.
SourceBuzzSumo: What does BuzzSumo integrate with?
The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.
Source