Marketing & Analytics · head to head
Fathom Analytics vs Kapwing
Fathom Analytics
Marketing & Analytics
Website analytics made simple
- From
- $14/month
- Rated
- -
Kapwing
Content Creation
Start for free. Upgrade to create more video to exactly fit your team's needs.
- From
- Free
- Rated
- -
The short version
- Only Kapwing has a free tier, so it costs nothing to try first.
- Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Kapwing free plan caps export length at 4 minutes and total monthly usage at 30 minutes, and adds a watermark
Where they differ
Only the attributes on which Fathom Analytics and Kapwing actually diverge.
| Attribute | Fathom Analytics | Kapwing |
|---|---|---|
| Starting price | $14/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Category | Marketing & Analytics | Content Creation |
| Founded | 2014 | Unknown |
Identical on both: platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Referrer tracking
- Privacy-focused
- GDPR compliant
- Cloud deployment
- Web support
Only in Kapwing
Nothing recorded that Fathom Analytics does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Kapwing
- A lightweight Google Analytics replacementnot Kapwing
- Tracking many sites from one accountnot Kapwing
- Long-term historical reporting while subscribednot Kapwing
Kapwing
No use cases recorded yet. See the Kapwing review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Kapwing
- Free plan caps export length at 4 minutes and total monthly usage at 30 minutes, and adds a watermark
- Removing the watermark requires the Pro plan at $16 per member per month billed annually
- The vendor states it does not issue refunds for subscriptions once upgraded
Pricing, plan by plan
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Kapwing
FreeNo published plan breakdown. See the Kapwing review.
Which should you pick?
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Questions people ask
- Is Fathom Analytics or Kapwing better?
- Neither clearly leads. Fathom Analytics starts at $14/month and Kapwing at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fathom Analytics or Kapwing?
- Kapwing has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Kapwing.
- Does Fathom Analytics or Kapwing run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Kapwing for free?
- Yes. Kapwing has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
- What is Fathom Analytics best used for?
- Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Kapwing is typically brought in for.
- What can Fathom Analytics do that Kapwing cannot?
- Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.
Related pages
More on Fathom Analytics
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- Kapwing vs Crazy Egg
- Kapwing vs Ruler Analytics
- Kapwing vs Northbeam
- Kapwing vs VWO
- Kapwing vs Attribution
- Kapwing vs Countly
- Kapwing vs Dreamdata
- Kapwing vs Triple Whale
- Kapwing vs AB Tasty
- Kapwing vs Adobe Analytics
- Kapwing vs Adverity
- Kapwing vs Convert
- Kapwing vs Datorama
- Kapwing vs Funnel.io
- Kapwing vs Google Optimize
- Kapwing vs Improvado
- Kapwing vs June
- Kapwing vs Kissmetrics
- Kapwing vs Bynder Content Workflow
- Kapwing vs GemPages
- Kapwing vs InVideo
- Kapwing vs BuzzSumo
- Kapwing vs OBS Studio
- Kapwing vs Pictory