Is BuzzSumo or Kissmetrics better?

Neither clearly leads. BuzzSumo starts at $199/month and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, BuzzSumo or Kissmetrics?

BuzzSumo starts at $199/month and Kissmetrics at $500/month.

Does BuzzSumo or Kissmetrics run on more platforms?

BuzzSumo runs on web. Kissmetrics runs on Web.

What is BuzzSumo best used for?

BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Kissmetrics is typically brought in for.

What can BuzzSumo do that Kissmetrics cannot?

BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis.

Content Creation · head to head

BuzzSumo vs Kissmetrics

BuzzSumo

Content Creation

Content research and media outreach platform for trends, mentions, and influencer discovery

From: $199/month
Rated: -

Full review Website

Kissmetrics

Marketing & Analytics

Customer analytics and behavioral data

From: $500/month
Rated: -

Full review Website

The short version

Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
They diverge on capability: BuzzSumo covers Content Analyzer, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which BuzzSumo and Kissmetrics actually diverge.

Attributes where BuzzSumo and Kissmetrics differ
Attribute	BuzzSumo	Kissmetrics
Starting price	$199/month	$500/month
Pricing model	subscription	quote
Category	Content Creation	Marketing & Analytics
Founded	Unknown	2009

Identical on both: free tier (No), platforms (web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuzzSumo

Content Analyzer
Trending Feeds
Question Analyzer
Media database and outreach
Coverage reports
Alerts

Only in Kissmetrics

Customer analytics
Behavioral tracking
Cohort analysis
Funnel analysis
Salesforce
GDPR
Cloud deployment
Web support

What people use each for

The jobs each tool is most often brought in to do.

BuzzSumo

Finding trending content topics before writing new articlesnot Kissmetrics
PR teams pitching journalists via the media databasenot Kissmetrics
Tracking brand and competitor mentions across the webnot Kissmetrics
Analyzing which existing content earns the most engagementnot Kissmetrics

Kissmetrics

Product and behavioural analytics tracking user eventsnot BuzzSumo
Analysing funnels and cohorts across a customer journeynot BuzzSumo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuzzSumo

Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Kissmetrics

Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
The free plan allows 100,000 events a month
Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
Anything above 5 million events is custom priced

Pricing, plan by plan

BuzzSumo

$199/month

Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync

Kissmetrics

$500/month

Professional$500/month
- Customer analytics
- Behavioral tracking

Which should you pick?

Choose BuzzSumo if

You need content analyzer.
You work on web.
You also want trending feeds.

BuzzSumo review

Choose Kissmetrics if

You need customer analytics.
You also want behavioral tracking.

Kissmetrics review

Questions people ask

Is BuzzSumo or Kissmetrics better?: Neither clearly leads. BuzzSumo starts at $199/month and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuzzSumo or Kissmetrics?: BuzzSumo starts at $199/month and Kissmetrics at $500/month.
Does BuzzSumo or Kissmetrics run on more platforms?: BuzzSumo runs on web. Kissmetrics runs on Web.
What is BuzzSumo best used for?: BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Kissmetrics is typically brought in for.
What can BuzzSumo do that Kissmetrics cannot?: BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis.

Answered from the vendors’ own pages

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source

BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source

BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source

BuzzSumo vs Kissmetrics

BuzzSumo

Kissmetrics

The short version

Where they differ

What each one covers

Only in BuzzSumo

Only in Kissmetrics

What people use each for

BuzzSumo

Kissmetrics

Where each one falls short

BuzzSumo

Kissmetrics

Pricing, plan by plan

BuzzSumo

Kissmetrics

Which should you pick?

Choose BuzzSumo if

Choose Kissmetrics if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on BuzzSumo

More on Kissmetrics

Keep looking

Other head to heads