Marketing & Analytics · head to head
AB Tasty vs BuzzSumo

BuzzSumo
Content Creation
Content research and media outreach platform for trends, mentions, and influencer discovery
- From
- $199/month
- Rated
- -
The short version
- Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
- They diverge on capability: AB Tasty covers A/B testing, BuzzSumo covers Content Analyzer.
Where they differ
Only the attributes on which AB Tasty and BuzzSumo actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AB Tasty
- A/B testing
- Multivariate testing
- Personalization
- Visual editor
- Google Analytics
- Salesforce
- SSL encryption
- Cloud deployment
Only in BuzzSumo
- Content Analyzer
- Trending Feeds
- Question Analyzer
- Media database and outreach
- Coverage reports
- Alerts
What people use each for
The jobs each tool is most often brought in to do.
AB Tasty
- A/B and multivariate testing on web and mobilenot BuzzSumo
- Feature flagging and progressive rolloutsnot BuzzSumo
- Personalising content for identified and anonymous visitorsnot BuzzSumo
- Search, recommendations and merchandising for ecommercenot BuzzSumo
- Conversion optimisation experiments across channelsnot BuzzSumo
BuzzSumo
- Finding trending content topics before writing new articlesnot AB Tasty
- PR teams pitching journalists via the media databasenot AB Tasty
- Tracking brand and competitor mentions across the webnot AB Tasty
- Analyzing which existing content earns the most engagementnot AB Tasty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AB Tasty
- Pricing is not published and requires a demo or a sales conversation
BuzzSumo
- Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
- Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
- Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.
Pricing, plan by plan
AB Tasty
€500/month- Standard$500/month
- A/B testing
- Basic personalization
- Analytics
BuzzSumo
$199/month- Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
- PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
- Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
- Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync
Which should you pick?
Choose BuzzSumo if
- You need content analyzer.
- You work on web.
- You also want trending feeds.
Questions people ask
- Is AB Tasty or BuzzSumo better?
- Neither clearly leads. AB Tasty starts at €500/month and BuzzSumo at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AB Tasty or BuzzSumo?
- AB Tasty starts at €500/month and BuzzSumo at $199/month.
- Does AB Tasty or BuzzSumo run on more platforms?
- AB Tasty runs on Web. BuzzSumo runs on web.
- What is AB Tasty best used for?
- AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what BuzzSumo is typically brought in for.
- What can AB Tasty do that BuzzSumo cannot?
- AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach.
Answered from the vendors’ own pages
BuzzSumo: What does BuzzSumo cost?
Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.
SourceBuzzSumo: Can I cancel my subscription anytime?
Users can cancel at any time, though they remain billed for the full duration of the current subscription period.
SourceBuzzSumo: What does BuzzSumo integrate with?
The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.
SourceRelated pages
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