BuzzSumo

Content research and media outreach platform for trends, mentions, and influencer discovery

As of 25 August 2026, BuzzSumo starts at $199/month. Content research tool that finds trending topics, tracks brand mentions, and supports PR outreach and analysis. Softwr lists it under Content Creation. BuzzSumo is available on Web.

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Overview

What BuzzSumo does

BuzzSumo is a content research and monitoring platform used to find trending topics, analyze what content performs well for a given subject, track brand or competitor mentions, and identify journalists and influencers for outreach. It offers a Content Analyzer, Question Analyzer, media database, coverage reporting, and alerting, aimed at content marketing, PR, and communications teams.

What people use it for

Finding trending content topics before writing new articles
PR teams pitching journalists via the media database
Tracking brand and competitor mentions across the web
Analyzing which existing content earns the most engagement

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about BuzzSumo.

Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Cross-shopped

What people choose instead of BuzzSumo

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

BuzzSumovs
AnswerThePublic
AnswerThePublic: Overlaps on question and trend-based content ideation.
BuzzSumovs
Sendible
Sendible: Complements BuzzSumo's research with distribution and social scheduling.

Pricing

What BuzzSumo costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Content Creation

$199 /mo

1 user
Unlimited searches
2 alerts
Content Analyzer, Trending Feeds, Question Analyzer

PR & Comms

$299 /mo

5 users
5 alerts
Media database & outreach
Coverage reports
Slack integration

Suite

$499 /mo

10 users
10 alerts
YouTube Analyzer
Advanced Chrome extension
Article uploads

Enterprise

$999 /mo

30 users
50 alerts
RSS feed sync
Granular location search
Early beta access

Capabilities

Features

Content Analyzer
Identifies top-performing content for a topic or domain
Trending Feeds
Surfaces trending topics and stories in real time
Question Analyzer
Finds common questions people ask around a topic
Media database and outreach
Locates journalist and influencer contacts for PR pitching
Coverage reports
Tracks and reports on earned media coverage
Alerts
Notifies users when a brand, competitor, or keyword is mentioned online