Content Creation · head to head
BuzzSumo vs VWO
BuzzSumo
Content Creation
Content research and media outreach platform for trends, mentions, and influencer discovery
- From
- $199/month
- Rated
- -
The short version
- Only VWO has a free tier, so it costs nothing to try first.
- Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; VWO growth plan restricted to 1 workspace and 0 custom attributes
- They diverge on capability: BuzzSumo covers Content Analyzer, VWO covers A/B testing.
Where they differ
Only the attributes on which BuzzSumo and VWO actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in BuzzSumo
- Content Analyzer
- Trending Feeds
- Question Analyzer
- Media database and outreach
- Coverage reports
- Alerts
Only in VWO
- A/B testing
- Multivariate testing
- Heatmaps
- Session recordings
- Analytics
- Google Analytics
- Slack
- SSL encryption
What people use each for
The jobs each tool is most often brought in to do.
BuzzSumo
- Finding trending content topics before writing new articlesnot VWO
- PR teams pitching journalists via the media databasenot VWO
- Tracking brand and competitor mentions across the webnot VWO
- Analyzing which existing content earns the most engagementnot VWO
VWO
- A/B testing and multivariate testingnot BuzzSumo
- Conversion rate optimisationnot BuzzSumo
- Behavioural analytics and session recordingsnot BuzzSumo
- Feature experimentation and progressive rolloutsnot BuzzSumo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
BuzzSumo
- Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
- Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
- Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.
VWO
- Growth plan restricted to 1 workspace and 0 custom attributes
- Single Sign-On (SSO) and API access limited to Enterprise tier only
- Growth plan offers only 8-hour first response time for support
Pricing, plan by plan
BuzzSumo
$199/month- Content Creation$199/month
- 1 user
- Unlimited searches
- 2 alerts
- PR & Comms$299/month
- 5 users
- 5 alerts
- Media database & outreach
- Suite$499/month
- 10 users
- 10 alerts
- YouTube Analyzer
- Enterprise$999/month
- 30 users
- 50 alerts
- RSS feed sync
VWO
FreeNo published plan breakdown. See the VWO review.
Which should you pick?
Choose BuzzSumo if
- You need content analyzer.
- You work on web.
- You also want trending feeds.
Choose VWO if
- You need a/b testing.
- You want to start without paying.
- You work on Web, iOS, Android, Server-side.
- You also want multivariate testing.
Questions people ask
- Is BuzzSumo or VWO better?
- Neither clearly leads. BuzzSumo starts at $199/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, BuzzSumo or VWO?
- VWO has a free tier; the other does not. Paid plans start at $199/month for BuzzSumo and Free for VWO.
- Does BuzzSumo or VWO run on more platforms?
- BuzzSumo runs on web. VWO runs on Web, iOS, Android, Server-side.
- Can I use VWO for free?
- Yes. VWO has a free tier, so you can try it without paying. BuzzSumo starts at $199/month.
- What is BuzzSumo best used for?
- BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what VWO is typically brought in for.
- What can BuzzSumo do that VWO cannot?
- BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.
Answered from the vendors’ own pages
BuzzSumo: What does BuzzSumo cost?
Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.
SourceBuzzSumo: Can I cancel my subscription anytime?
Users can cancel at any time, though they remain billed for the full duration of the current subscription period.
SourceBuzzSumo: What does BuzzSumo integrate with?
The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.
SourceRelated pages
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- VWO vs InVideo
- VWO vs Kapwing
- VWO vs OBS Studio
- VWO vs Pictory
- VWO vs Crazy Egg
- VWO vs Ruler Analytics
- VWO vs Northbeam
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- VWO vs Countly
- VWO vs Dreamdata
- VWO vs Triple Whale
- VWO vs AB Tasty
- VWO vs Adobe Analytics
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