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E-Commerce · head to head

Braze vs HubSpot CRM

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice
  • They diverge on capability: Braze covers Cross-channel messaging, HubSpot CRM covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Braze and HubSpot CRM actually diverge.

Attributes where Braze and HubSpot CRM differ
AttributeBrazeHubSpot CRM
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Mobile iOS, Mobile Android
CategoryE-CommerceRemote Work
Founded20112006

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Zapier

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot HubSpot CRM
  • Marketing automationnot HubSpot CRM
  • Personalizationnot HubSpot CRM
  • Retention campaignsnot HubSpot CRM
  • Cross-channel messagingnot HubSpot CRM

HubSpot CRM

  • Contact and deal management for sales teamsnot Braze
  • Customer data organization and reportingnot Braze
  • Team collaboration with permission controlsnot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Questions people ask

Is Braze or HubSpot CRM better?
Neither clearly leads. Braze starts at On request and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or HubSpot CRM?
HubSpot CRM has a free tier; the other does not. Paid plans start at On request for Braze and Free for HubSpot CRM.
Does Braze or HubSpot CRM run on more platforms?
Braze runs on Web, Ios, Android, Api. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. Braze starts at On request.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what HubSpot CRM is typically brought in for.
What can Braze do that HubSpot CRM cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Both handle Salesforce.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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