Softwr

Sales Enablement · head to head

Mediafly vs ZoomInfo

Mediafly logo

Mediafly

Sales Enablement

Revenue enablement with interactive value selling calculators and forecasting from the InsightSquared acquisition

From
On request
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mediafly the suite assembles products from several acquisitions, so interfaces and administration differ between modules and users notice the seams.; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Mediafly covers Content management, ZoomInfo covers Contact database.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mediafly and ZoomInfo actually diverge.

Attributes where Mediafly and ZoomInfo differ
AttributeMediaflyZoomInfo
PlatformsWeb, iOS, Android, WindowsWeb
FoundedUnknown2007

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mediafly

  • Content management
  • Value selling
  • Digital sales rooms
  • Revenue intelligence
  • Content analytics

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • Salesforce
  • HubSpot
  • Outlook

Both cover

  • CRM integration

What people use each for

The jobs each tool is most often brought in to do.

Mediafly

  • Deals that stall in procurement because the buyer cannot build an internal business case without helpnot ZoomInfo
  • Field sales teams that need the content library available offline at a customer sitenot ZoomInfo
  • Sales organisations that want forecasting and content analytics from one vendor rather than twonot ZoomInfo
  • Justifying premium pricing with a quantified total cost of ownership comparison against an incumbentnot ZoomInfo

ZoomInfo

  • Lead generationnot Mediafly
  • Account-based marketingnot Mediafly
  • Sales accelerationnot Mediafly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mediafly

  • The suite assembles products from several acquisitions, so interfaces and administration differ between modules and users notice the seams.
  • Building a credible ROI calculator needs benchmark data and configuration work, usually bought as professional services on top of the licence, so the first-year cost exceeds the seat price substantially.
  • Content search and usage analytics are behind Highspot, which is the more common choice when findability rather than business case building is the problem.
  • Reporting depends heavily on the Salesforce integration, so organisations on other CRMs lose a significant part of the value.
  • Pricing is per seat and quote-only with annual commitment, so occasional users such as pre-sales engineers cost the same as daily sellers.

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Mediafly

On request
  • Mediafly Revenue360$undefined/year
    • Per-seat licensing with modules priced separately
    • Value selling model build normally sold as professional services
    • Annual contract

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Mediafly if

  • You need content management.
  • You work on Web, iOS, Android, Windows.
  • You also want value selling.
Mediafly review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Mediafly or ZoomInfo better?
Neither clearly leads. Mediafly starts at On request and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mediafly or ZoomInfo?
Mediafly starts at On request and ZoomInfo at On request.
Does Mediafly or ZoomInfo run on more platforms?
Mediafly runs on Web, iOS, Android, Windows. ZoomInfo runs on Web.
What is Mediafly best used for?
Mediafly is most often used for deals that stall in procurement because the buyer cannot build an internal business case without help, field sales teams that need the content library available offline at a customer site, sales organisations that want forecasting and content analytics from one vendor rather than two, justifying premium pricing with a quantified total cost of ownership comparison against an incumbent. Of those, deals that stall in procurement because the buyer cannot build an internal business case without help and field sales teams that need the content library available offline at a customer site are not what ZoomInfo is typically brought in for.
What can Mediafly do that ZoomInfo cannot?
Mediafly covers Content management, Value selling, Digital sales rooms, Revenue intelligence. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle CRM integration.

Answered from the vendors’ own pages

Mediafly: Why pick this over Highspot?

Because your deals need business cases rather than better content search. If content findability is the problem, Highspot is the stronger product.

Mediafly: Is the ROI calculator usable out of the box?

No. It requires your own value drivers and benchmark data, and that build is normally a services engagement of several weeks.

Mediafly: What did InsightSquared bring?

Pipeline analytics and forecasting, which moved Mediafly into revenue intelligence alongside content enablement.

Share

Related pages

More on Mediafly

More on ZoomInfo

Keep looking

Other head to heads