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E-Commerce · head to head

Loox vs Mailchimp

Loox logo

Loox

E-Commerce

Photo reviews and referrals for Shopify stores

From
$14.99/month
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loox beginner plan limited to 500 total orders; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Loox and Mailchimp actually diverge.

Attributes where Loox and Mailchimp differ
AttributeLooxMailchimp
Starting price$14.99/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
FoundedUnknown2001

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loox

Nothing recorded that Mailchimp does not also cover.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Loox

  • Collecting visual reviews and customer photosnot Mailchimp
  • Displaying reviews across product pages and checkoutnot Mailchimp
  • Syncing reviews across multiple sales channelsnot Mailchimp
  • Running referral and discount programs from reviewsnot Mailchimp

Mailchimp

  • Email newslettersnot Loox
  • E-commerce marketingnot Loox
  • Lead generationnot Loox
  • Customer engagementnot Loox
  • Marketing automationnot Loox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loox

  • Beginner plan limited to 500 total orders
  • Convert plan costs $35 more monthly than Beginner but enables unlimited orders
  • Pricing specific to Shopify stores, not available for other platforms

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Loox

$14.99/month
  • Beginner$14.99/month
    • Up to 500 total orders
    • Review request emails
    • Discount for photo reviews
  • Convert$49.99/month
    • Unlimited orders
    • Smart visual sorting
    • Review highlights
  • Unlimited$299.99/month
    • Unlimited review requests
    • Unlimited referrals
    • Priority support

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Loox if

Nothing in the data separates Loox from Mailchimp on the points above - pick on price and on how each one feels to use.

Loox review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Loox or Mailchimp better?
Neither clearly leads. Loox starts at $14.99/month and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loox or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at $14.99/month for Loox and Free for Mailchimp.
Does Loox or Mailchimp run on more platforms?
Loox runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Loox starts at $14.99/month.
What is Loox best used for?
Loox is most often used for collecting visual reviews and customer photos, displaying reviews across product pages and checkout, syncing reviews across multiple sales channels, running referral and discount programs from reviews. Of those, collecting visual reviews and customer photos and displaying reviews across product pages and checkout are not what Mailchimp is typically brought in for.
What can Loox do that Mailchimp cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Loox: How much does Loox cost?

Loox pricing starts at $14.99 per month for the Beginner plan, $49.99 per month for Convert, and $299.99 per month for Unlimited. Billing occurs through Shopify with no annual commitment required.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Loox: What is the main difference between Loox's Beginner and Convert plans?

Beginner plan is limited to 500 total orders and includes basic review features. Convert allows unlimited orders and adds smart visual sorting, video reviews, Google Shopping integration, AI review stories, auto-translated reviews, and AI review replies.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Loox: Is there a free version of Loox?

Loox offers a free trial to start, but paid plans begin at $14.99 per month. No permanent free version is available.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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