E-Commerce · alternatives
Alternatives to Mailchimp
23 e-commerce tools sit alongside Mailchimp in this directory. Below is what separates each from Mailchimp on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 23
- With a free tier
- 16
- Cheaper to start
- 1
- Mailchimp starts at
- Free, then $13/month
Why people look past Mailchimp
Nothing on the record flags a reason to move. Mailchimp has a free tier, and starts at $13/month against a category median of $41/month. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Email marketing and event management
- 2 tiers to Mailchimp's 3.
The creator platform for digital professionals
- Starts $20 a month dearer, at $33/month.
The all-in-one platform for newsletter creators
- Starts $30 a month dearer, at $43/month.
- 4 tiers to Mailchimp's 3.
Automate and scale your product data with an AI-powered open-source PIM.
- 1 tier to Mailchimp's 3.
Social resale marketplace with a flat fee on low-value sales and a percentage cut above that
- 1 tier to Mailchimp's 3.
US and Canada grocery delivery and pickup marketplace with a paid membership tier
- 2 tiers to Mailchimp's 3.
Every Mailchimp alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Mailchimp (this page) | Free, then $13/month | - | 3 | |
| Constant ContactEmail marketing platform with SMS, social media, and automation capabilities for small businesses | Free | Subscription | 2 | vs Mailchimp |
| ConvertKitCreator-focused email marketing platform with paid subscription support and audience tools | Free, then $33/month | Freemium | 3 | vs Mailchimp |
| BeehiivModern newsletter platform with AI features and monetization options for content creators | Free, then $43/month | Freemium | 4 | vs Mailchimp |
| UnoPIM | Free | Open-source | 1 | vs Mailchimp |
| Poshmark | Free | Free to list; tiered seller commission by sale price | 1 | vs Mailchimp |
| Instacart | Free | Free to download; item markups plus delivery and service fees per order, optional subscription | 2 | vs Mailchimp |
| Mercari | Free | Free to list; 10 percent seller commission on sale price plus payment processing fee | 1 | vs Mailchimp |
| Depop | Free | Free to list; percentage plus per-order seller fee, separate payment processing fee | 1 | vs Mailchimp |
| Temu | Free | Free to browse and use; pay per order, heavy promotional discounting | 1 | vs Mailchimp |
| Shein | Free | Free to browse and use; pay per order, optional paid loyalty tier | 2 | vs Mailchimp |
| Wish | Free | Free to browse and use; pay per order | 1 | vs Mailchimp |
| Amazon Shopping | Free | Free to use; optional Prime subscription for fast shipping and bundled media | 2 | vs Mailchimp |
| Vinted | Free | Free for sellers, no commission; buyer pays a variable Buyer Protection fee at checkout | 2 | vs Mailchimp |
| Zendrop | Free, then $49/month | Freemium | 3 | vs Mailchimp |
| Saleor | Free | Open-source | 4 | vs Mailchimp |
| CJ Dropshipping | Free | Freemium | - | vs Mailchimp |
| BackToMe | €25/month | Subscription | 2 | vs Mailchimp |
| Mollie | £0.3/transaction | Per transaction by payment method | 3 | vs Mailchimp |
| Klarna | On request | Quote | 1 | vs Mailchimp |
| Drip | $39/month | Per month by contact count | 3 | vs Mailchimp |
| Memberful | $49/month | Subscription | 2 | vs Mailchimp |
| FastSpring | On request | Transaction | 1 | vs Mailchimp |
| SamCart | $79/month | Subscription | 2 | vs Mailchimp |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Mailchimp badges page.
Cheaper ways to solve the same problem
Free to start (16)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- Constant Contact , Free
- ConvertKit , Free, then $33/month
- Beehiiv , Free, then $43/month
- UnoPIM , Free
- Poshmark , Free
- Instacart , Free
- Mercari , Free
- Depop , Free
Cheaper than Mailchimp (1)
Entry price under Mailchimp's $13/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- Mollie , £0.3/transaction
What you would be giving up
Mailchimp is most often brought in for email newsletters, e-commerce marketing, lead generation, customer engagement, marketing automation. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Mailchimp is broadly right and the question is cost, the Mailchimp pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the E-Commerce category lists everything the directory holds, and best e-commerce tools ranks them.
Mailchimp runs on web, ios, android. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Mailchimp alternatives
- What are the main alternatives to Mailchimp?
- 23 other e-commerce tools are listed in this directory, led by Constant Contact, ConvertKit, Beehiiv, UnoPIM. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Mailchimp?
- 16 of the alternatives listed here can be used without paying: Constant Contact, ConvertKit, Beehiiv, UnoPIM, Poshmark.
- Is there a cheaper alternative to Mailchimp?
- Yes. 1 of the alternatives below start under Mailchimp's $13/month: Mollie at £0.3/transaction.
- Is there a reason to switch away from Mailchimp?
- Nothing in the data flags one. Mailchimp has a free tier, and starts at $13/month against a category median of $41/month. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from Mailchimp?
- Mailchimp is most often brought in for email newsletters, e-commerce marketing, lead generation, customer engagement, marketing automation. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Mailchimp?
- UnoPIM, Saleor are recorded with an open-source licence model.
- How were these Mailchimp alternatives chosen?
- They are the tools filed in the same category, E-Commerce, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Mailchimp against one of these directly?
- Every alternative below has a side-by-side page against Mailchimp covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every e-commerce tool?
- No. It covers what this directory holds in the E-Commerce category, 23 tools beside Mailchimp. The category page lists the rest of the catalogue as it grows.