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E-Commerce · head to head

Bluepark vs Mailchimp

Bluepark logo

Bluepark

E-Commerce

A UK-based ecommerce platform to design, sell and manage your online store

From
£14.99/month
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bluepark pricing in GBP plus VAT; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bluepark and Mailchimp actually diverge.

Attributes where Bluepark and Mailchimp differ
AttributeBlueparkMailchimp
Starting price£14.99/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
FoundedUnknown2001

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bluepark

Nothing recorded that Mailchimp does not also cover.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Bluepark

  • E-commerce catalog managementnot Mailchimp
  • Multi-channel selling integrationnot Mailchimp

Mailchimp

  • Email newslettersnot Bluepark
  • E-commerce marketingnot Bluepark
  • Lead generationnot Bluepark
  • Customer engagementnot Bluepark
  • Marketing automationnot Bluepark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bluepark

  • Pricing in GBP plus VAT
  • Email overage fees apply to all plans beyond 50,000/month at £0.002 per email
  • Extra storage on Enterprise limited to maximum 12GB

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Bluepark

£14.99/month
  • Central$14.99/month
    • No products, 500MB storage
    • For non-ecommerce use
  • Retail$29.99/month
    • Up to 500 products
    • 500MB storage
    • All essential features
  • Business$44.99/month
    • Up to 2,000 products
    • 1GB storage
    • Marketing and B2B features
  • Enterprise$64.99/month
    • Unlimited products
    • 2GB storage
    • QuickBooks integration

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Bluepark if

Nothing in the data separates Bluepark from Mailchimp on the points above - pick on price and on how each one feels to use.

Bluepark review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Bluepark or Mailchimp better?
Neither clearly leads. Bluepark starts at £14.99/month and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bluepark or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at £14.99/month for Bluepark and Free for Mailchimp.
Does Bluepark or Mailchimp run on more platforms?
Bluepark runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Bluepark starts at £14.99/month.
What is Bluepark best used for?
Bluepark is most often used for e-commerce catalog management, multi-channel selling integration. Of those, e-commerce catalog management and multi-channel selling integration are not what Mailchimp is typically brought in for.
What can Bluepark do that Mailchimp cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Bluepark: What are Bluepark's pricing plans?

Bluepark offers four plans: Central at £14.99/month for non-ecommerce use, Retail at £29.99/month for up to 500 products, Business at £44.99/month for up to 2,000 products, and Enterprise at £64.99/month for unlimited products. All prices exclude VAT.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Bluepark: Does Bluepark charge transaction fees?

No, Bluepark advertises 0% transaction fees across all plans.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Bluepark: How much is the email overage charge on Bluepark?

Email overages beyond the included 50,000 emails per month are charged at £0.002 per email on all plans.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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