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E-Commerce · head to head

BackToMe vs eBay

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
E

eBay

E-Commerce

Global marketplace where sellers list into eBay's audience under eBay's fee schedule and rules

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; eBay the final value fee applies to the total the buyer pays including postage and tax rather than to the item price, so a low value item with expensive shipping loses a much larger share of its margin than the headline percentage implies.
  • They diverge on capability: BackToMe covers Floating withdrawal button, eBay covers Auction and fixed price listings.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and eBay actually diverge.

Attributes where BackToMe and eBay differ
AttributeBackToMeeBay
Starting price€25/monthOn request

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in eBay

  • Auction and fixed price listings
  • Managed payments
  • eBay Stores
  • Promoted Listings
  • Bulk listing tools
  • International selling programmes
  • Money Back Guarantee
  • Seller performance standards

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot eBay
  • Producing dated proof of a cancellation in a customer disputenot eBay
  • Handling withdrawal requests across several EU languagesnot eBay
  • Running one withdrawal process across multiple storefrontsnot eBay
  • Passing a consumer-protection audit with exportable recordsnot eBay

eBay

  • Selling used, refurbished or one-off stock that has no natural search demand on its own sitenot BackToMe
  • Parts and spares catalogues where buyers search by fitment rather than by brandnot BackToMe
  • Liquidating returns or excess inventory without building an audience for itnot BackToMe
  • Testing whether demand exists for a product line before investing in a standalone storefrontnot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

eBay

  • The final value fee applies to the total the buyer pays including postage and tax rather than to the item price, so a low value item with expensive shipping loses a much larger share of its margin than the headline percentage implies.
  • Fees stack rather than substitute, since a Store subscription, a per order fixed fee, Promoted Listings and cross-border percentages all apply on top of the category rate, and the effective take rate is only visible after a full month of settlement reports.
  • eBay controls search placement, so as a category gets competitive the practical cost of visibility becomes the Promoted Listings rate, and that is an auction against other sellers that only goes one way.
  • You do not get the customer relationship, because eBay mediates messaging and does not supply a marketing list, so repeat business depends on eBay showing your listing again rather than on anything you own.
  • The account is the entire asset and it is governed by policies eBay enforces unilaterally, so a suspension or a category restriction ends the revenue immediately with no portable equivalent of a domain, a theme or a customer database to move elsewhere.

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

eBay

On request

No published plan breakdown. See the eBay review.

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose eBay if

  • You need auction and fixed price listings.
  • You also want managed payments.
eBay review

Questions people ask

Is BackToMe or eBay better?
Neither clearly leads. BackToMe starts at €25/month and eBay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or eBay?
BackToMe starts at €25/month and eBay at On request.
Does BackToMe or eBay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what eBay is typically brought in for.
What can BackToMe do that eBay cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. eBay covers Auction and fixed price listings, Managed payments, eBay Stores, Promoted Listings.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
eBay: What does selling on eBay actually cost?

A category-dependent percentage of the total buyer payment including postage, plus a fixed fee per order, plus any Store subscription, advertising rate and international fees. Model all of them together, not the first one alone.

BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
eBay: Can I use my own payment provider?

No. Payments run through eBay and settle to your bank account on eBay's payout schedule, so you do not choose the processor and you do not control settlement timing.

BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
eBay: Do I get my customers' email addresses?

Not for marketing. eBay mediates buyer contact, which is why sellers who rely on it have no list to fall back on if the channel changes.

BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
eBay: Is eBay an alternative to having my own store?

It is a channel, not a substitute. Sellers who use it well treat it as demand they rent while building something they own in parallel.

BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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