Software · pricing
Mailchimp pricing
Mailchimp publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- Free, then $13/month
- Model
- Not recorded
- Tiers
- 3
- Free tier
- Yes
Mailchimp plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 3 | Entry tier |
| Essentials | $13/month | 3 | +$13/month, 3 more features |
| Standard | $20/month | 3 | +$7/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers 250 contacts, 500 sends per month, basic email campaigns.
Essentials
$13/monthOver Free, this tier adds:
- 500+ contacts
- Email campaigns
- Basic automation
Standard
$20/monthOver Essentials, this tier adds:
- Advanced automation
- Segmentation
- Landing pages
Where Mailchimp stops being free
Free, Free
- 250 contacts
- 500 sends per month
- Basic email campaigns
Essentials, $13/month
The first thing you pay for:
- 500+ contacts
- Email campaigns
- Basic automation
What the product covers
The full Mailchimp feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Email campaigns
- Marketing automation
- Landing pages
- Forms & popups
- Audience management
- Content studio
- Analytics
- Social media
Integrations
- Shopify
- WooCommerce
- Salesforce
- WordPress
- Eventbrite
- Google Analytics
Security
- SOC2
- ISO27001
- PCI DSS
- EU-US Privacy Shield
Deployment
- Cloud deployment
Platform
- Web support
- Ios support
- Android support
- Api support
Localization
- 50+ languages language support
People bring Mailchimp in for email newsletters, e-commerce marketing, lead generation, customer engagement, marketing automation. If that is not the job you are buying for, the alternatives to Mailchimp are worth a look before you commit to a tier.
Before you pay for Mailchimp
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between Free and $20/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Mailchimp runs on web, ios, android, and is published by Intuit Mailchimp of Atlanta, GA. The full record is on the Mailchimp review.
Mailchimp pricing questions
- How much does Mailchimp cost?
- Mailchimp publishes 3 tiers, from Free for Free up to $20/month for Standard. The entry tier costs nothing.
- Does Mailchimp have a free plan?
- Yes. The Free tier costs nothing and covers 250 contacts, 500 sends per month, basic email campaigns. Paying starts at $13/month for Essentials.
- What is the difference between Free and Essentials on Mailchimp?
- Essentials costs $13/month against Free, and adds 500+ contacts, email campaigns, basic automation.
- Is the Standard plan on Mailchimp worth it?
- That depends entirely on whether you need what it adds, which on the published record is advanced automation, segmentation, landing pages. It costs $20/month against $13/month for Essentials. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with Mailchimp?
- The record lists 26 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for email newsletters, e-commerce marketing, lead generation.
- Does Mailchimp charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Mailchimp prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Mailchimp against before paying?
- Nothing else in this directory is filed close enough to Mailchimp to make a useful price comparison.