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Heartland Retail vs Mailchimp

Heartland Retail logo

Heartland Retail

Software

Omnichannel retail management platform

From
$150/month
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • They diverge on capability: Heartland Retail covers Point of sale, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Heartland Retail and Mailchimp actually diverge.

Attributes where Heartland Retail and Mailchimp differ
AttributeHeartland RetailMailchimp
Starting price$150/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded19972001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heartland Retail

  • Point of sale
  • Omnichannel selling
  • Inventory management
  • Customer management
  • Payment processing
  • Employee management
  • Reporting

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Social media
  • Shopify

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Heartland Retail

No use cases recorded yet. See the Heartland Retail review.

Mailchimp

  • Email newslettersnot Heartland Retail
  • E-commerce marketingnot Heartland Retail
  • Lead generationnot Heartland Retail
  • Customer engagementnot Heartland Retail
  • Marketing automationnot Heartland Retail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heartland Retail

Nothing recorded yet. See the Heartland Retail review.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Heartland Retail

$150/month
  • Core$150/month
    • POS system
    • Inventory management
    • Customer management
  • Professional$350/month
    • All Core features
    • Omnichannel
    • Advanced analytics

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Heartland Retail if

  • You need point of sale.
  • You also want omnichannel selling.
Heartland Retail review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Heartland Retail or Mailchimp better?
Neither clearly leads. Heartland Retail starts at $150/month and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heartland Retail or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at $150/month for Heartland Retail and Free for Mailchimp.
Does Heartland Retail or Mailchimp run on more platforms?
Heartland Retail runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Heartland Retail starts at $150/month.
What can Heartland Retail do that Mailchimp cannot?
Heartland Retail covers Point of sale, Omnichannel selling, Inventory management, Customer management. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle Analytics.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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