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Backup · head to head

AvePoint Cloud Backup vs Rubrik Cloud Data Management

AvePoint Cloud Backup logo

AvePoint Cloud Backup

Backup

Microsoft 365, Dynamics and Salesforce backup from a long-standing Microsoft partner

From
On request
Rated
-
Full reviewWebsite
Rubrik Cloud Data Management logo

Rubrik Cloud Data Management

Backup

Zero trust data security for modern enterprises

From
$100/varies
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AvePoint Cloud Backup no pricing is published, so the per-user cost has to be established through sales, and it varies with data volume rather than being a flat seat rate.; Rubrik Cloud Data Management requires substantial upfront investment with enterprise pricing models
  • They diverge on capability: AvePoint Cloud Backup covers Microsoft 365 backup, Rubrik Cloud Data Management covers Zero trust data security.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AvePoint Cloud Backup and Rubrik Cloud Data Management actually diverge.

Attributes where AvePoint Cloud Backup and Rubrik Cloud Data Management differ
AttributeAvePoint Cloud BackupRubrik Cloud Data Management
Starting priceOn request$100/varies
Pricing modelquoteUnknown
PlatformsWebCloud, On-Premises, Hybrid
FoundedUnknown2014

Identical on both: free tier (No), user rating (Not yet rated), category (Backup).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AvePoint Cloud Backup

  • Microsoft 365 backup
  • Granular restore
  • Entra ID backup
  • Salesforce and Dynamics backup
  • Bring your own storage
  • Multiple daily backups
  • Governance portfolio

Only in Rubrik Cloud Data Management

  • Zero trust data security
  • Instant recovery
  • Ransomware detection
  • Data classification
  • Compliance automation
  • API-first architecture
  • VMware
  • AWS

What people use each for

The jobs each tool is most often brought in to do.

AvePoint Cloud Backup

  • A tenant consolidation after an acquisition where backup, migration and governance are needed against the same Microsoft 365 estatenot Rubrik Cloud Data Management
  • An organisation that has discovered Microsoft 365 native retention does not restore a deleted SharePoint site after the recycle bin windownot Rubrik Cloud Data Management
  • Backing up Entra ID configuration so an accidental conditional access or group change can be reversednot Rubrik Cloud Data Management
  • A regulated organisation that must hold backup data in its own storage account under its own encryption keysnot Rubrik Cloud Data Management

Rubrik Cloud Data Management

  • Data protectionnot AvePoint Cloud Backup
  • Disaster recoverynot AvePoint Cloud Backup
  • Business continuitynot AvePoint Cloud Backup
  • Ransomware protectionnot AvePoint Cloud Backup
  • Compliancenot AvePoint Cloud Backup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AvePoint Cloud Backup

  • No pricing is published, so the per-user cost has to be established through sales, and it varies with data volume rather than being a flat seat rate.
  • Whether AvePoint or your organisation holds the storage account and encryption keys is a configuration decision that is expensive to reverse later, and buyers often accept the vendor-managed default without considering it.
  • Per-user pricing means organisations with many low-activity accounts, such as education institutions with dormant student mailboxes, pay for seats with almost no data.
  • Restore of very large SharePoint sites and Teams structures is slow and API-throttled by Microsoft rather than by the product, so recovery time objectives set on paper often cannot be met in practice.
  • The breadth of the AvePoint portfolio means sales conversations quickly widen into governance and migration products, and buyers who wanted only backup should expect to defend that scope.

Rubrik Cloud Data Management

  • Requires substantial upfront investment with enterprise pricing models
  • Complex implementation and integration with existing infrastructure
  • Complex configuration with many options for policies, bulk operations limits, and error handling
  • Limited built-in analytics compared to some competitors

Pricing, plan by plan

AvePoint Cloud Backup

On request
  • AvePoint Cloud Backup$undefined/year
    • Priced per user, with variation by protected data volume
    • AvePoint-managed or bring your own storage
    • Microsoft 365, Entra ID, Dynamics, Salesforce and Google Workspace

Rubrik Cloud Data Management

$100/varies

No published plan breakdown. See the Rubrik Cloud Data Management review.

Which should you pick?

Choose AvePoint Cloud Backup if

  • You need microsoft 365 backup.
  • You also want granular restore.
AvePoint Cloud Backup review

Choose Rubrik Cloud Data Management if

  • You need zero trust data security.
  • You work on Cloud, On-Premises, Hybrid.
  • You also want instant recovery.
Rubrik Cloud Data Management review

Questions people ask

Is AvePoint Cloud Backup or Rubrik Cloud Data Management better?
Neither clearly leads. AvePoint Cloud Backup starts at On request and Rubrik Cloud Data Management at $100/varies, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AvePoint Cloud Backup or Rubrik Cloud Data Management?
AvePoint Cloud Backup starts at On request and Rubrik Cloud Data Management at $100/varies.
Does AvePoint Cloud Backup or Rubrik Cloud Data Management run on more platforms?
AvePoint Cloud Backup runs on Web. Rubrik Cloud Data Management runs on Cloud, On-Premises, Hybrid.
What is AvePoint Cloud Backup best used for?
AvePoint Cloud Backup is most often used for a tenant consolidation after an acquisition where backup, migration and governance are needed against the same microsoft 365 estate, an organisation that has discovered microsoft 365 native retention does not restore a deleted sharepoint site after the recycle bin window, backing up entra id configuration so an accidental conditional access or group change can be reversed, a regulated organisation that must hold backup data in its own storage account under its own encryption keys. Of those, a tenant consolidation after an acquisition where backup, migration and governance are needed against the same microsoft 365 estate and an organisation that has discovered microsoft 365 native retention does not restore a deleted sharepoint site after the recycle bin window are not what Rubrik Cloud Data Management is typically brought in for.
What can AvePoint Cloud Backup do that Rubrik Cloud Data Management cannot?
AvePoint Cloud Backup covers Microsoft 365 backup, Granular restore, Entra ID backup, Salesforce and Dynamics backup. Rubrik Cloud Data Management covers Zero trust data security, Instant recovery, Ransomware detection, Data classification.

Answered from the vendors’ own pages

AvePoint Cloud Backup: Can we keep backups in our own storage?

Yes, bring your own Azure or Amazon S3 storage is supported. Decide this before rollout, because moving to it afterwards is a migration.

Rubrik Cloud Data Management: What ransomware protection does Rubrik offer?

Rubrik offers immutable backups that cannot be altered or deleted, providing zero trust data security. Enterprise customers receive a $10M ransomware recovery warranty for both on-premises and Rubrik managed cloud environments.

Source
AvePoint Cloud Backup: Is Microsoft 365 native retention not enough?

No. Native retention covers deletion within limited windows and does not provide point-in-time restore of arbitrary items after those windows expire.

Rubrik Cloud Data Management: How quickly can Rubrik recover from data loss?

Rubrik enables near-instantaneous recovery of virtual machines and databases, minimizing downtime. Global Real-Time Search provides Google-like search across all backups to quickly locate and restore specific files.

Source
AvePoint Cloud Backup: How is it priced?

Per user, varying by protected data volume, quoted rather than published. Ask for the volume assumption behind the per-user figure.

Rubrik Cloud Data Management: What cloud platforms does Rubrik support?

Rubrik supports cloud mobility across AWS, Azure, and Google Cloud, enabling data migration and replication to various cloud platforms.

Source
Rubrik Cloud Data Management: Does Rubrik reduce storage requirements?

Yes, Rubrik uses global deduplication to eliminate redundant data across all backups, significantly reducing storage requirements and optimizing storage efficiency.

Source
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