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Sales Enablement · head to head

Attention vs Regie.ai

Attention logo

Attention

Sales Enablement

Call recording that writes back to the CRM and scores reps against your own qualification framework

From
On request
Rated
-
Full reviewWebsite
Regie.ai logo

Regie.ai

Sales Enablement

AI sales agents that research, write and send outbound, with published per-seat pricing

From
$180/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attention there is no published pricing and no self-serve tier, so even a small team must go through a sales cycle to get a number, which is a real disadvantage against Avoma and Fireflies where you can start on a card the same afternoon.; Regie.ai the seat minimums invert the pricing logic: AI SEP at 180 US dollars requires ten seats while Force Multiplier at 499 requires five, so a small team is pushed to the expensive tier or excluded entirely.
  • They diverge on capability: Attention covers Call recording and transcription, Regie.ai covers AI sales agents.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attention and Regie.ai actually diverge.

Attributes where Attention and Regie.ai differ
AttributeAttentionRegie.ai
Starting priceOn request$180/month
Pricing modelquotePer user per month
PlatformsWeb, APIWeb, Chrome extension

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attention

  • Call recording and transcription
  • CRM auto-update
  • AI coaching scorecards
  • Follow-up automation
  • Ask Attention Anything
  • Super Agent
  • Deal and pipeline reporting
  • Shareable clips

Only in Regie.ai

  • AI sales agents
  • Sequences
  • AI content generation
  • Power and parallel dialler
  • Enrichment
  • Mailbox management
  • Human-in-the-loop review
  • CRM integration

What people use each for

The jobs each tool is most often brought in to do.

Attention

  • A sales organisation whose forecast is unreliable because representatives do not update MEDDIC fields after calls, and which wants those fields written automaticallynot Regie.ai
  • A sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per monthnot Regie.ai
  • A revenue operations lead consolidating call recording, coaching and CRM hygiene into one contract instead of three toolsnot Regie.ai
  • A team that wants call intelligence exposed to internal AI agents through MCP rather than trapped inside a vendor dashboardnot Regie.ai

Regie.ai

  • A sales team asked to double outbound coverage without adding SDR headcount, using agents to work the long tail of accounts nobody currently touchesnot Attention
  • A company with a large dormant contact database that needs systematic re-engagement rather than a one-off campaignnot Attention
  • A revenue leader who wants outbound messaging to stay on brand across a team where message quality currently varies by repnot Attention
  • A team consolidating a sequencer, a dialler and an AI writing tool into one contract to reduce vendor countnot Attention

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attention

  • There is no published pricing and no self-serve tier, so even a small team must go through a sales cycle to get a number, which is a real disadvantage against Avoma and Fireflies where you can start on a card the same afternoon.
  • Automatic CRM writeback is only as good as your field hygiene: if picklists, stage definitions and custom fields are inconsistent, the tool will confidently populate them wrongly and the errors are harder to spot than blank fields were.
  • The company was founded in 2021 and remains small against Gong and Chorus, so the library of benchmark data, published methodology and partner ecosystem that enterprises often buy alongside conversation intelligence is not comparable.
  • There is no standalone public documentation or help portal, which slows self-service troubleshooting and makes it harder for a technical evaluator to assess API depth before committing.
  • No native mobile application or browser extension has been confirmed, so field representatives who work primarily from a phone between meetings have a weaker experience than the desktop-first design assumes.

Regie.ai

  • The seat minimums invert the pricing logic: AI SEP at 180 US dollars requires ten seats while Force Multiplier at 499 requires five, so a small team is pushed to the expensive tier or excluded entirely.
  • Autonomous agents amplify whatever list quality you feed them, and a poorly segmented database produces high-volume irrelevant outbound that damages your sending domain reputation rather than the vendor.
  • Contact and account allocations on Force Multiplier are capped at 1,000 accounts and 4,000 contacts per seat, so a team working a large territory hits an overage conversation partway through the contract year.
  • It occupies the same ground as established sales engagement platforms while being much younger, so integrations and admin controls are thinner than teams migrating from Outreach or Salesloft expect.
  • Agent-written messaging still needs human review to avoid errors that reach prospects, which means the headcount saving is smaller than the pitch implies once someone is assigned to check the output.

Pricing, plan by plan

Attention

On request
  • Attention$undefined/year
    • Call recording and transcription in 100+ languages
    • CRM auto-update for Salesforce and HubSpot
    • AI coaching scorecards

Regie.ai

$180/month
  • AI SEP$180/month
    • 10 seat minimum
    • Sequences and cadences
    • Intent-based prioritisation
  • Force Multiplier Rep$499/month
    • 5 seat minimum
    • Everything in AI SEP
    • Autonomous outbound agents
  • AI Parallel Dialler add-on$150/month
    • Per user, on top of a base plan
    • Parallel dialling
    • 1,800 per user per year

Which should you pick?

Choose Attention if

  • You need call recording and transcription.
  • You work on Web, API.
  • You also want crm auto-update.
Attention review

Choose Regie.ai if

  • You need ai sales agents.
  • You work on Web, Chrome extension.
  • You also want sequences.
Regie.ai review

Questions people ask

Is Attention or Regie.ai better?
Neither clearly leads. Attention starts at On request and Regie.ai at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attention or Regie.ai?
Attention starts at On request and Regie.ai at $180/month.
Does Attention or Regie.ai run on more platforms?
Attention runs on Web, API. Regie.ai runs on Web, Chrome extension.
What is Attention best used for?
Attention is most often used for a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically, a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month, a revenue operations lead consolidating call recording, coaching and crm hygiene into one contract instead of three tools, a team that wants call intelligence exposed to internal ai agents through mcp rather than trapped inside a vendor dashboard. Of those, a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically and a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month are not what Regie.ai is typically brought in for.
What can Attention do that Regie.ai cannot?
Attention covers Call recording and transcription, CRM auto-update, AI coaching scorecards, Follow-up automation. Regie.ai covers AI sales agents, Sequences, AI content generation, Power and parallel dialler.

Answered from the vendors’ own pages

Attention: What does Attention actually automate that Gong does not?

Its headline capability is writing back to CRM fields from call content, including custom qualification fields, rather than primarily surfacing calls for later review.

Regie.ai: What is the minimum I can spend?

1,800 US dollars a month for AI SEP at its ten-seat minimum, or 2,495 a month for Force Multiplier at its five-seat minimum, both on annual terms.

Attention: Is pricing published?

No. It is sales-quoted on annual contracts, with no self-serve tier, unlike Avoma or Fireflies.

Regie.ai: Does it replace SDRs?

It replaces some of the volume work, not the judgement. Teams still assign someone to review agent output, which reduces but does not eliminate the headcount argument.

Attention: Is the company financially stable?

It raised a 30 million USD Series B in mid-2026 led by RTP Global, and reports four times year-on-year revenue growth, which is usually sufficient for enterprise vendor review.

Regie.ai: Does it replace Outreach or Salesloft?

It is sold as a replacement and covers sequencing and dialling, but admin depth and integration breadth are narrower than the incumbents.

Attention: Which CRMs does it write to?

Salesforce and HubSpot are the primary supported systems, with other CRMs addressed through its open API.

Regie.ai: Are contacts included?

Force Multiplier includes 1,000 accounts and 4,000 contacts per seat with custom enrichment. Beyond that you are into an overage discussion.

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