Sales Enablement · pricing
Attention pricing
Attention publishes a single tier. Below is what it costs, what it covers, and how that compares with the sales enablement tools listed alongside it.
As of 31 August 2026, Attention pricing is on request. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 1
- Free tier
- Not on record
Attention plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Attention | On request | 7 | Entry tier |
What the product covers
The full Attention feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Call recording and transcription
- CRM auto-update
- AI coaching scorecards
- Follow-up automation
- Ask Attention Anything
- Super Agent
- Deal and pipeline reporting
- Shareable clips
- MCP and Claude connector
- Open API
People bring Attention in for a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically, a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month, a revenue operations lead consolidating call recording, coaching and crm hygiene into one contract instead of three tools, a team that wants call intelligence exposed to internal ai agents through mcp rather than trapped inside a vendor dashboard. If that is not the job you are buying for, the alternatives to Attention are worth a look before you commit to a tier.
How that compares in Sales Enablement
Too few sales enablement tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Attention (this page) | On request | quote | - | |
| Potion | $99/month | Per workspace per month | - | vs Attention |
| Claap | Free, then €8/month | Per contributor licence per month | - | vs Attention |
| RevenueHero | $25/month | Per user per month | - | vs Attention |
| Lavender | Free, then $29/month | Per user per month | - | vs Attention |
| Trumpet | Free, then $45/month | Per user per month | - | vs Attention |
| Cognism | On request | quote | - | vs Attention |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Attention badges page.
Before you pay for Attention
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: a single tier at On request. With no free tier on record, the cheapest way to answer the rest is to compare Attention against the tools that do have one before committing.
Attention runs on web, api, and is published by Attention Technologies Inc. of New York, New York, United States. The full record is on the Attention review, and the rest of the category is under best sales enablement tools.
Attention pricing questions
- How much does Attention cost?
- Attention publishes a single tier, Attention, at On request.
- Does Attention have a free plan?
- Not on the record we hold: Attention is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- Which sales enablement tools can I use without paying?
- 4 of the 8 sales enablement tools listed alongside Attention have a free tier: Claap, Lavender, Trumpet, Aligned.
- What am I actually paying for with Attention?
- The record lists 10 features across 1 area: other. In practice it is brought in for a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically, a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month, a revenue operations lead consolidating call recording, coaching and crm hygiene into one contract instead of three tools.
- Does Attention charge per user?
- The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Attention prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Attention against before paying?
- The closest sales enablement tools in this directory are Potion, Claap, RevenueHero, Lavender. Each has a side-by-side comparison with Attention covering price, platforms and features.