Sales Enablement · head to head
Attention vs Warmly
Attention
Sales Enablement
Call recording that writes back to the CRM and scores reps against your own qualification framework
- From
- On request
- Rated
- -
Warmly
Sales Enablement
Identifies website visitors and acts on them automatically, priced by credits from 10,000 USD a year
- From
- $10000/year
- Rated
- -
The short version
- Each has a real cost: Attention there is no published pricing and no self-serve tier, so even a small team must go through a sales cycle to get a number, which is a real disadvantage against Avoma and Fireflies where you can start on a card the same afternoon.; Warmly individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
- They diverge on capability: Attention covers Call recording and transcription, Warmly covers Website de-anonymisation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Attention and Warmly actually diverge.
Identical on both: free tier (No), platforms (Web, API), user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attention
- Call recording and transcription
- CRM auto-update
- AI coaching scorecards
- Follow-up automation
- Ask Attention Anything
- Super Agent
- Deal and pipeline reporting
- Shareable clips
Only in Warmly
- Website de-anonymisation
- Real-time alerts
- AI Inbound Autopilot
- Inbound chat
- CRM relationship check
- Intent signal aggregation
- Automated sequences
- Meeting routing
What people use each for
The jobs each tool is most often brought in to do.
Attention
- A sales organisation whose forecast is unreliable because representatives do not update MEDDIC fields after calls, and which wants those fields written automaticallynot Warmly
- A sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per monthnot Warmly
- A revenue operations lead consolidating call recording, coaching and CRM hygiene into one contract instead of three toolsnot Warmly
- A team that wants call intelligence exposed to internal AI agents through MCP rather than trapped inside a vendor dashboardnot Warmly
Warmly
- A B2B software company with several thousand monthly visitors and a sales team that will act on an alert within ten minutes of a target account landing on the pricing pagenot Attention
- A revenue team that wants inbound chat to qualify and book meetings out of hours without hiring an offshore SDR shiftnot Attention
- An account-based marketing programme that needs to know which target accounts are researching before any form is fillednot Attention
- A sales leader who wants to surface existing relationships inside the company with a visiting account rather than starting coldnot Attention
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attention
- There is no published pricing and no self-serve tier, so even a small team must go through a sales cycle to get a number, which is a real disadvantage against Avoma and Fireflies where you can start on a card the same afternoon.
- Automatic CRM writeback is only as good as your field hygiene: if picklists, stage definitions and custom fields are inconsistent, the tool will confidently populate them wrongly and the errors are harder to spot than blank fields were.
- The company was founded in 2021 and remains small against Gong and Chorus, so the library of benchmark data, published methodology and partner ecosystem that enterprises often buy alongside conversation intelligence is not comparable.
- There is no standalone public documentation or help portal, which slows self-service troubleshooting and makes it harder for a technical evaluator to assess API depth before committing.
- No native mobile application or browser extension has been confirmed, so field representatives who work primarily from a phone between meetings have a weaker experience than the desktop-first design assumes.
Warmly
- Individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
- The published annual figures start at 10,000 credits a month, and credit consumption scales with traffic volume, so a high-traffic site will exceed its allowance and the advertised price becomes a floor rather than a cost.
- Individual-level de-anonymisation of EU visitors carries GDPR consent obligations that sit with you as data controller, not with Warmly, so deploying it on European traffic requires a privacy review and cookie consent design that most buyers do not budget for.
- Match rates are eroding structurally as VPN use, browser privacy defaults and tracking restrictions spread, so the value delivered in year three of a contract will be lower than in year one for the same price.
- Reviewers consistently report the analytics layer lacks depth for custom funnel reporting, attribution or cohort analysis, so teams that want to prove the tool paid for itself end up exporting to a warehouse to do it.
Pricing, plan by plan
Attention
On request- Attention$undefined/year
- Call recording and transcription in 100+ languages
- CRM auto-update for Salesforce and HubSpot
- AI coaching scorecards
Warmly
$10000/year- AI Web-Deanonymization$10000/year
- Website visitor identification
- From 10,000 credits per month
- Real-time Slack alerts
- Inbound Chat$20000/year
- Everything in Web-Deanonymization
- AI website chat
- Meeting routing
- AI Inbound Autopilot$30000/year
- Everything in Inbound Chat
- Unlimited AI agents
- Autonomous outreach
- GTM Signals Package$10000/year
- Job change signals
- Third-party research intent
- Additional signal sources
Which should you pick?
Choose Attention if
- You need call recording and transcription.
- You work on Web, API.
- You also want crm auto-update.
Choose Warmly if
- You need website de-anonymisation.
- You work on Web, API.
- You also want real-time alerts.
Questions people ask
- Is Attention or Warmly better?
- Neither clearly leads. Attention starts at On request and Warmly at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attention or Warmly?
- Attention starts at On request and Warmly at $10000/year.
- Does Attention or Warmly run on more platforms?
- Both run on Web, API, so platform support will not decide this one for you.
- What is Attention best used for?
- Attention is most often used for a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically, a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month, a revenue operations lead consolidating call recording, coaching and crm hygiene into one contract instead of three tools, a team that wants call intelligence exposed to internal ai agents through mcp rather than trapped inside a vendor dashboard. Of those, a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically and a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month are not what Warmly is typically brought in for.
- What can Attention do that Warmly cannot?
- Attention covers Call recording and transcription, CRM auto-update, AI coaching scorecards, Follow-up automation. Warmly covers Website de-anonymisation, Real-time alerts, AI Inbound Autopilot, Inbound chat.
Answered from the vendors’ own pages
Attention: What does Attention actually automate that Gong does not?
Its headline capability is writing back to CRM fields from call content, including custom qualification fields, rather than primarily surfacing calls for later review.
Warmly: What match rate should I actually expect?
Company-level identification is reasonably reliable, but individual-level identification lands around 10 to 25 per cent of visitors, so plan for most results to be account-level.
Attention: Is pricing published?
No. It is sales-quoted on annual contracts, with no self-serve tier, unlike Avoma or Fireflies.
Warmly: How much does it cost?
Published annual prices are 10,000 USD for AI Web-Deanonymization, 20,000 for Inbound Chat and 30,000 for AI Inbound Autopilot, each starting at 10,000 credits a month, with quarterly options available.
Attention: Is the company financially stable?
It raised a 30 million USD Series B in mid-2026 led by RTP Global, and reports four times year-on-year revenue growth, which is usually sufficient for enterprise vendor review.
Warmly: Can I use it on European traffic?
Technically yes, but individual-level identification of EU visitors triggers GDPR obligations that fall on you as controller, so it requires a legal basis and consent design before deployment.
Attention: Which CRMs does it write to?
Salesforce and HubSpot are the primary supported systems, with other CRMs addressed through its open API.
Warmly: Is there a free or SMB tier?
Not meaningfully. The commercial model starts at a five-figure annual commitment, which rules out most small businesses.
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