Customer Success · head to head
Better Proposals vs Showpad
The short version
- Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Showpad the pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each
- They diverge on capability: Better Proposals covers Proposal templates, Showpad covers Content hub.
Where they differ
Only the attributes on which Better Proposals and Showpad actually diverge.
| Attribute | Better Proposals | Showpad |
|---|---|---|
| Starting price | $19/month | On request |
| Pricing model | subscription | Unknown |
| Platforms | Web | Web, Mobile, Offline |
| Category | Customer Success | Sales Enablement |
| Founded | 2016 | 2011 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Better Proposals
- Proposal templates
- Digital signatures
- Payment collection
- Custom branding
- Stripe
- Zapier
Only in Showpad
- Content hub
- Training
- Coaching
- Buyer engagement
- Microsoft Dynamics
- Slack
- Ios support
- Android support
Both cover
- Analytics
- Salesforce
- HubSpot
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Better Proposals
- Sending branded sales proposals with digital signaturesnot Showpad
- Taking payment at the point of signaturenot Showpad
- Tracking when a prospect opens and reads a proposalnot Showpad
- Reusable content library and templatesnot Showpad
- Approval workflows before a proposal goes out, on the Enterprise tiernot Showpad
Showpad
- Centralizing sales content and coaching materials for revenue teamsnot Better Proposals
- Running AI assisted roleplay and certification for sales trainingnot Better Proposals
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Better Proposals
- Documents are metered by tier, at 10 a month on Starter and 50 on Premium
- The Starter plan at $13 a month is a single user
- Custom domains, CRM integrations and the API all need Premium at $21 per user per month
- Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
- The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495
Showpad
- The pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each
Pricing, plan by plan
Better Proposals
$19/month- Starter$19/month
- 10 proposals/month
- Templates
- Analytics
- Premium$29/month
- Unlimited proposals
- Custom domain
- Integrations
Showpad
On requestNo published plan breakdown. See the Showpad review.
Which should you pick?
Choose Better Proposals if
- You need proposal templates.
- You also want digital signatures.
Choose Showpad if
- You need content hub.
- You work on Web, Mobile, Offline.
- You also want training.
Questions people ask
- Is Better Proposals or Showpad better?
- Neither clearly leads. Better Proposals starts at $19/month and Showpad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Better Proposals or Showpad?
- Better Proposals starts at $19/month and Showpad at On request.
- Does Better Proposals or Showpad run on more platforms?
- Better Proposals runs on Web. Showpad runs on Web, Mobile, Offline.
- What is Better Proposals best used for?
- Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Showpad is typically brought in for.
- What can Better Proposals do that Showpad cannot?
- Better Proposals covers Proposal templates, Digital signatures, Payment collection, Custom branding. Showpad covers Content hub, Training, Coaching, Buyer engagement. Both handle Analytics, Salesforce, HubSpot, Web support.
Related pages
More on Better Proposals
Other head to heads
- Better Proposals vs Aviso
- Better Proposals vs ChurnZero
- Better Proposals vs Planhat
- Better Proposals vs Catalyst
- Better Proposals vs Custify
- Better Proposals vs CustomerSuccessBox
- Better Proposals vs SmartKarrot
- Better Proposals vs Vitally
- Better Proposals vs Akita
- Better Proposals vs Amity
- Better Proposals vs Apttus
- Better Proposals vs Chorus.ai
- Better Proposals vs ClientPoint
- Better Proposals vs ClientSuccess
- Better Proposals vs Conga
- Better Proposals vs Kapta
- Better Proposals vs Lessonly
- Better Proposals vs Natero
- Better Proposals vs Allego
- Better Proposals vs Highspot
- Better Proposals vs Salesloft
- Better Proposals vs PandaDoc
- Better Proposals vs Bigtincan
- Better Proposals vs Brainshark
- Better Proposals vs DealHub
- Better Proposals vs DocuSign
- Better Proposals vs Proposify
- Better Proposals vs Qwilr
- Better Proposals vs ZoomInfo
- Better Proposals vs DocuSign CLM
- Better Proposals vs Gainsight
- Better Proposals vs Mindtickle
- Better Proposals vs People.ai
- Better Proposals vs Salesforce Commerce Cloud
- Better Proposals vs Webex
- Showpad vs Aviso
- Showpad vs ChurnZero
- Showpad vs Planhat
- Showpad vs Catalyst
- Showpad vs Custify
- Showpad vs CustomerSuccessBox
- Showpad vs SmartKarrot
- Showpad vs Vitally
- Showpad vs Akita
- Showpad vs Amity
- Showpad vs Apttus
- Showpad vs Chorus.ai
- Showpad vs ClientPoint
- Showpad vs ClientSuccess
- Showpad vs Conga
- Showpad vs Kapta
- Showpad vs Lessonly
- Showpad vs Natero
- Showpad vs Allego
- Showpad vs Highspot
- Showpad vs Salesloft
- Showpad vs PandaDoc
- Showpad vs Bigtincan
- Showpad vs Brainshark
- Showpad vs DealHub
- Showpad vs DocuSign
- Showpad vs Proposify
- Showpad vs Qwilr
- Showpad vs ZoomInfo
- Showpad vs DocuSign CLM
- Showpad vs Gainsight
- Showpad vs Mindtickle
- Showpad vs People.ai
- Showpad vs Salesforce Commerce Cloud
- Showpad vs Webex


