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Customer Success · head to head

Better Proposals vs Showpad

Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
Free
Rated
-
Full reviewWebsite
Showpad logo

Showpad

Sales Enablement

Revenue Enablement Platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Better Proposals has a free tier, so it costs nothing to try first.
  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Showpad the pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each
  • They diverge on capability: Better Proposals covers Proposal templates, Showpad covers Content hub.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Better Proposals and Showpad actually diverge.

Attributes where Better Proposals and Showpad differ
AttributeBetter ProposalsShowpad
Starting priceFreeOn request
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebWeb, Mobile, Offline
CategoryCustomer SuccessSales Enablement
Founded20162011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Payment collection
  • Custom branding
  • Stripe
  • Zapier

Only in Showpad

  • Content hub
  • Training
  • Coaching
  • Buyer engagement
  • Microsoft Dynamics
  • Slack
  • Ios support
  • Android support

Both cover

  • Analytics
  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Showpad
  • Taking payment at the point of signaturenot Showpad
  • Tracking when a prospect opens and reads a proposalnot Showpad
  • Reusable content library and templatesnot Showpad
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Showpad

Showpad

  • Centralizing sales content and coaching materials for revenue teamsnot Better Proposals
  • Running AI assisted roleplay and certification for sales trainingnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Showpad

  • The pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each

Pricing, plan by plan

Better Proposals

Free
  • Starter$13/month
    • 1 maximum user seat
    • 10 monthly send limit
    • Digital signatures, interactive pricing, payment integrations
  • Premium$21/month
    • Unlimited user seats
    • 50 monthly send limit
    • Custom domain, CRM integrations, API/Zapier access
  • Enterprise$42/month
    • Unlimited user seats
    • Unlimited monthly sends
    • Content locking, simultaneous editing, manager approvals

Showpad

On request

No published plan breakdown. See the Showpad review.

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You want to start without paying.
  • You also want digital signatures.
Better Proposals review

Choose Showpad if

  • You need content hub.
  • You work on Web, Mobile, Offline.
  • You also want training.
Showpad review

Questions people ask

Is Better Proposals or Showpad better?
Neither clearly leads. Better Proposals starts at Free and Showpad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Showpad?
Better Proposals has a free tier; the other does not. Paid plans start at Free for Better Proposals and On request for Showpad.
Does Better Proposals or Showpad run on more platforms?
Better Proposals runs on Web. Showpad runs on Web, Mobile, Offline.
Can I use Better Proposals for free?
Yes. Better Proposals has a free tier, so you can try it without paying. Showpad starts at On request.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Showpad is typically brought in for.
What can Better Proposals do that Showpad cannot?
Better Proposals covers Proposal templates, Digital signatures, Payment collection, Custom branding. Showpad covers Content hub, Training, Coaching, Buyer engagement. Both handle Analytics, Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Better Proposals: Does Better Proposals charge per user or per team?

Starter tier ($13/month) is limited to 1 user seat. Premium ($21/month) and Enterprise ($42/month) allow unlimited user seats at their respective prices.

Source
Showpad: How does Showpad license its software, and what does per-user pricing mean?

Showpad licenses on a per-user basis. This means costs scale with the number of users on your account, though specific per-user rates are not published.

Source
Better Proposals: How much can I save with annual billing on Better Proposals?

Annual billing saves up to 35% compared to monthly billing. Starter becomes $19/month (billed annually), Premium becomes $29/month, and Enterprise becomes $49/month.

Source
Showpad: What are the three main Showpad pricing plans and how do they differ?

Professional tier includes Genie Assistant and standard integrations. Advanced adds Voice Chat, Deep Research, and Roleplay AI. Expert tier includes custom Genie Agent Studio and Field Seller Agent. All plans include mobile, offline, and browser access plus GDPR and SOC2 compliance.

Source
Better Proposals: Is there a free trial for Better Proposals?

Yes, 14-day free trial available with no credit card required to get started.

Source
Showpad: Does Showpad publish pricing amounts on its website, or do I need to request a quote?

Specific dollar amounts are not publicly displayed. Customers must request a quote through the sales team. No trial period or pricing examples are mentioned.

Source
Showpad: How does support differ between Showpad's plan tiers?

Professional tier includes standard support. Advanced tier adds Sales Engagement Integrations and Developer Bundle. Expert tier provides priority support and advanced AI features.

Source
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