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Customer Success · head to head

Apttus vs Pragma

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Pragma logo

Pragma

Customer Success

Knowledge Management for CS Teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Pragma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apttus no pricing published on Conga pricing page; Pragma no pricing information published on website
  • They diverge on capability: Apttus covers CPQ, Pragma covers Knowledge base.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Pragma actually diverge.

Attributes where Apttus and Pragma differ
AttributeApttusPragma
Starting price$100/monthFree
Free tierNoYes
PlatformsWebWeb, Chrome-extension
Founded20062020

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Pragma

  • Knowledge base
  • AI search
  • Customer notes
  • Team collaboration
  • Analytics
  • Slack
  • Notion
  • Confluence

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Pragma
  • Contract managementnot Pragma
  • Sales enablementnot Pragma

Pragma

  • Customer Successnot Apttus
  • Knowledge Managementnot Apttus
  • Collaborationnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Pragma

  • No pricing information published on website

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Pragma

Free
  • FreeFree
    • Basic knowledge base
    • Search
    • 5 users
  • Team$25/month
    • Unlimited users
    • Integrations
    • Analytics

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Pragma if

  • You need knowledge base.
  • You want to start without paying.
  • You work on Web, Chrome-extension.
  • You also want ai search.
Pragma review

Questions people ask

Is Apttus or Pragma better?
Neither clearly leads. Apttus starts at $100/month and Pragma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Pragma?
Pragma has a free tier; the other does not. Paid plans start at $100/month for Apttus and Free for Pragma.
Does Apttus or Pragma run on more platforms?
Apttus runs on Web. Pragma runs on Web, Chrome-extension.
Can I use Pragma for free?
Yes. Pragma has a free tier, so you can try it without paying. Apttus starts at $100/month.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Pragma is typically brought in for.
What can Apttus do that Pragma cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Pragma covers Knowledge base, AI search, Customer notes, Team collaboration. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Pragma: How much does Pragma cost?

Pragma does not publish pricing on their website. The site includes multiple calls-to-action directing visitors to contact the company or book demonstrations for pricing information, indicating a custom quote-based model.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
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