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Customer Success · head to head

Amity vs Bonjoro

Amity logo

Amity

Customer Success

Customer Success for Growing Teams

From
$300/month
Rated
-
Bonjoro logo

Bonjoro

Customer Success

Personal video messages triggered from your CRM, aimed at onboarding and retention rather than cold outreach

From
Free
Rated
-

The short version

  • Only Bonjoro has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amity amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.; Bonjoro the whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
  • They diverge on capability: Amity covers Health scores, Bonjoro covers Trigger-driven task queue.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amity and Bonjoro actually diverge.

Attributes where Amity and Bonjoro differ
AttributeAmityBonjoro
Starting price$300/monthFree
Pricing modelsubscriptionPer user per month
Free tierNoYes
PlatformsWebWeb, iOS, Android, Chrome extension
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amity

  • Health scores
  • Customer segments
  • Playbooks
  • Task management
  • Alerts
  • Salesforce
  • HubSpot
  • Slack

Only in Bonjoro

  • Trigger-driven task queue
  • Mobile and desktop recording
  • Screen recording
  • Branded call to action pages
  • Message templates
  • Custom domain
  • One-to-many video
  • Team assignment

What people use each for

The jobs each tool is most often brought in to do.

Amity

  • Customer Successnot Bonjoro
  • Smbnot Bonjoro
  • Ease Of Usenot Bonjoro

Bonjoro

  • A software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activationnot Amity
  • An ecommerce brand thanking first-time purchasers personally to convert them into repeat buyersnot Amity
  • A customer success team sending a personal video the moment a health score drops rather than an automated churn emailnot Amity
  • A founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadencesnot Amity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amity

  • Amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.

Bonjoro

  • The whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
  • Billing is per user, so a five person customer success team multiplies the headline monthly figure straight away and the cost scales with team size rather than with results.
  • Key capabilities including custom domain, removing Bonjoro branding and one-to-many video are gated to the top published tier, which is several times the entry price.
  • Personal video does not scale beyond a certain volume of accounts, so it works for high value or early stage relationships and simply cannot cover a long tail of thousands of small customers.
  • Recipients increasingly recognise the format from sales outreach, which erodes the novelty that made early adopters see high reply rates, and the effect is weaker now than the vendor case studies suggest.

Pricing, plan by plan

Amity

$300/month
  • Starter$300/month
    • Health scores
    • Segments
    • Basic playbooks
  • Growth$600/month
    • Advanced automation
    • Custom reports
    • API

Bonjoro

Free
  • FreeFree
    • Up to fifty videos
    • Integrations with your existing stack
    • Unlimited screen recording
  • Starter$15/month
    • Custom branding
    • Three message templates
    • Standard integrations
  • Pro$29/month
    • Unlimited videos
    • Five message templates
    • Onboarding strategy session
  • Growth$79/month
    • One-to-many video
    • Custom domain
    • Bonjoro branding removed

Which should you pick?

Choose Amity if

  • You need health scores.
  • You also want customer segments.

Choose Bonjoro if

  • You need trigger-driven task queue.
  • You want to start without paying.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want mobile and desktop recording.

Questions people ask

Is Amity or Bonjoro better?
Neither clearly leads. Amity starts at $300/month and Bonjoro at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amity or Bonjoro?
Bonjoro has a free tier; the other does not. Paid plans start at $300/month for Amity and Free for Bonjoro.
Does Amity or Bonjoro run on more platforms?
Amity runs on Web. Bonjoro runs on Web, iOS, Android, Chrome extension.
Can I use Bonjoro for free?
Yes. Bonjoro has a free tier, so you can try it without paying. Amity starts at $300/month.
What is Amity best used for?
Amity is most often used for customer success, smb, ease of use. Of those, customer success and smb are not what Bonjoro is typically brought in for.
What can Amity do that Bonjoro cannot?
Amity covers Health scores, Customer segments, Playbooks, Task management. Bonjoro covers Trigger-driven task queue, Mobile and desktop recording, Screen recording, Branded call to action pages.

Answered from the vendors’ own pages

Amity: Where can I find Amity pricing?

Amity's main corporate website does not display pricing. Amity operates multiple business units (Amity Solutions, Amity Accentix, Tollring, EGG Digital). You would need to visit the individual business unit websites or contact their sales team for pricing.

Source
Bonjoro: Is Bonjoro Video a separate product?

No. Bonjoro is one product; the name appears in directories in a couple of forms but there is a single personal video platform.

Bonjoro: How is it priced?

Per user per month, from a free fifty video tier through Starter at fifteen dollars and Pro at twenty nine dollars to Growth at around seventy nine dollars. Confirm current rates and the annual versus monthly difference before purchase.

Bonjoro: Does it work for cold outreach?

It can, but the design intent and the strongest results are in onboarding, activation and retention where there is already a relationship.

Bonjoro: What actually makes it fail?

Teams that do not build a daily recording habit. The queue fills up, nobody clears it, and the subscription becomes shelfware.

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