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Customer Success · head to head

Better Proposals vs Bonjoro

Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
Free
Rated
-
Full reviewWebsite
Bonjoro logo

Bonjoro

Customer Success

Personal video messages triggered from your CRM, aimed at onboarding and retention rather than cold outreach

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Bonjoro the whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
  • They diverge on capability: Better Proposals covers Proposal templates, Bonjoro covers Trigger-driven task queue.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Better Proposals and Bonjoro actually diverge.

Attributes where Better Proposals and Bonjoro differ
AttributeBetter ProposalsBonjoro
Pricing modelsubscriptionPer user per month
PlatformsWebWeb, iOS, Android, Chrome extension
Founded2016Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • Salesforce
  • HubSpot
  • Stripe

Only in Bonjoro

  • Trigger-driven task queue
  • Mobile and desktop recording
  • Screen recording
  • Branded call to action pages
  • Message templates
  • Custom domain
  • One-to-many video
  • Team assignment

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Bonjoro
  • Taking payment at the point of signaturenot Bonjoro
  • Tracking when a prospect opens and reads a proposalnot Bonjoro
  • Reusable content library and templatesnot Bonjoro
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Bonjoro

Bonjoro

  • A software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activationnot Better Proposals
  • An ecommerce brand thanking first-time purchasers personally to convert them into repeat buyersnot Better Proposals
  • A customer success team sending a personal video the moment a health score drops rather than an automated churn emailnot Better Proposals
  • A founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadencesnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Bonjoro

  • The whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
  • Billing is per user, so a five person customer success team multiplies the headline monthly figure straight away and the cost scales with team size rather than with results.
  • Key capabilities including custom domain, removing Bonjoro branding and one-to-many video are gated to the top published tier, which is several times the entry price.
  • Personal video does not scale beyond a certain volume of accounts, so it works for high value or early stage relationships and simply cannot cover a long tail of thousands of small customers.
  • Recipients increasingly recognise the format from sales outreach, which erodes the novelty that made early adopters see high reply rates, and the effect is weaker now than the vendor case studies suggest.

Pricing, plan by plan

Better Proposals

Free
  • Starter$13/month
    • 1 maximum user seat
    • 10 monthly send limit
    • Digital signatures, interactive pricing, payment integrations
  • Premium$21/month
    • Unlimited user seats
    • 50 monthly send limit
    • Custom domain, CRM integrations, API/Zapier access
  • Enterprise$42/month
    • Unlimited user seats
    • Unlimited monthly sends
    • Content locking, simultaneous editing, manager approvals

Bonjoro

Free
  • FreeFree
    • Up to fifty videos
    • Integrations with your existing stack
    • Unlimited screen recording
  • Starter$15/month
    • Custom branding
    • Three message templates
    • Standard integrations
  • Pro$29/month
    • Unlimited videos
    • Five message templates
    • Onboarding strategy session
  • Growth$79/month
    • One-to-many video
    • Custom domain
    • Bonjoro branding removed

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You want to start without paying.
  • You also want digital signatures.
Better Proposals review

Choose Bonjoro if

  • You need trigger-driven task queue.
  • You want to start without paying.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want mobile and desktop recording.
Bonjoro review

Questions people ask

Is Better Proposals or Bonjoro better?
Neither clearly leads. Better Proposals starts at Free and Bonjoro at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Bonjoro?
Better Proposals starts at Free and Bonjoro at Free.
Does Better Proposals or Bonjoro run on more platforms?
Better Proposals runs on Web. Bonjoro runs on Web, iOS, Android, Chrome extension.
Can I use Better Proposals for free?
Both have a free tier, so you can try either at no cost before committing.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Bonjoro is typically brought in for.
What can Better Proposals do that Bonjoro cannot?
Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Bonjoro covers Trigger-driven task queue, Mobile and desktop recording, Screen recording, Branded call to action pages.

Answered from the vendors’ own pages

Better Proposals: Does Better Proposals charge per user or per team?

Starter tier ($13/month) is limited to 1 user seat. Premium ($21/month) and Enterprise ($42/month) allow unlimited user seats at their respective prices.

Source
Bonjoro: Is Bonjoro Video a separate product?

No. Bonjoro is one product; the name appears in directories in a couple of forms but there is a single personal video platform.

Better Proposals: How much can I save with annual billing on Better Proposals?

Annual billing saves up to 35% compared to monthly billing. Starter becomes $19/month (billed annually), Premium becomes $29/month, and Enterprise becomes $49/month.

Source
Bonjoro: How is it priced?

Per user per month, from a free fifty video tier through Starter at fifteen dollars and Pro at twenty nine dollars to Growth at around seventy nine dollars. Confirm current rates and the annual versus monthly difference before purchase.

Better Proposals: Is there a free trial for Better Proposals?

Yes, 14-day free trial available with no credit card required to get started.

Source
Bonjoro: Does it work for cold outreach?

It can, but the design intent and the strongest results are in onboarding, activation and retention where there is already a relationship.

Bonjoro: What actually makes it fail?

Teams that do not build a daily recording habit. The queue fills up, nobody clears it, and the subscription becomes shelfware.

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