Live Chat & Chatbots · head to head
Amazon Lex vs Salesforce Service Cloud

Amazon Lex
Live Chat & Chatbots
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -

Salesforce Service Cloud
Customer Support
Customer service software that powers loyalty
- From
- $25/month
- Rated
- -
The short version
- Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); Salesforce Service Cloud the vendor's own pricing page as captured by the Internet Archive on 29 December 2021 listed four Service Cloud tiers billed annually per user per month in USD: $25, $75, $150 (Enterprise, marked most popular), and $300; add-ons such as Omni-Channel Supervisor cost an additional $75 per user per month and Google Apps/Outlook integration an additional $25 per user per month on lower tiers
- They diverge on capability: Amazon Lex covers Speech recognition, Salesforce Service Cloud covers Case management.
Where they differ
Only the attributes on which Amazon Lex and Salesforce Service Cloud actually diverge.
| Attribute | Amazon Lex | Salesforce Service Cloud |
|---|---|---|
| Starting price | $0.00075/per text request | $25/month |
| Pricing model | usage-based | subscription |
| Platforms | Web, AWS Cloud | Web, Ios, Android |
| Category | Live Chat & Chatbots | Customer Support |
| Founded | 2006 | 1999 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Only in Salesforce Service Cloud
- Case management
- Omnichannel routing
- AI-powered bots
- Field service
- Self-service
- Analytics
- Salesforce CRM
- Slack
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Salesforce Service Cloud
- Voice and text-based NLU applications requiring automatic speech recognitionnot Salesforce Service Cloud
- Custom conversational interfaces integrated into existing applicationsnot Salesforce Service Cloud
Salesforce Service Cloud
- Enterprise customer servicenot Amazon Lex
- Field servicenot Amazon Lex
- Self-service portalsnot Amazon Lex
- AI-powered supportnot Amazon Lex
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Salesforce Service Cloud
- The vendor's own pricing page as captured by the Internet Archive on 29 December 2021 listed four Service Cloud tiers billed annually per user per month in USD: $25, $75, $150 (Enterprise, marked most popular), and $300; add-ons such as Omni-Channel Supervisor cost an additional $75 per user per month and Google Apps/Outlook integration an additional $25 per user per month on lower tiers
Pricing, plan by plan
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Salesforce Service Cloud
$25/month- Essentials$25/month
- Case management
- Knowledge base
- Web & email support
- Professional$80/month
- CTI
- Omni-channel routing
- Custom reports
- Enterprise$165/month
- Web API
- Einstein AI
- Workflow automation
- Unlimited$330/month
- 24/7 support
- Configuration services
- Premier success
Which should you pick?
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Choose Salesforce Service Cloud if
- You need case management.
- You work on Web, Ios, Android.
- You also want omnichannel routing.
Questions people ask
- Is Amazon Lex or Salesforce Service Cloud better?
- Neither clearly leads. Amazon Lex starts at $0.00075/per text request and Salesforce Service Cloud at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amazon Lex or Salesforce Service Cloud?
- Amazon Lex starts at $0.00075/per text request and Salesforce Service Cloud at $25/month.
- Does Amazon Lex or Salesforce Service Cloud run on more platforms?
- Amazon Lex runs on Web, AWS Cloud. Salesforce Service Cloud runs on Web, Ios, Android.
- What is Amazon Lex best used for?
- Amazon Lex is most often used for building conversational chatbots leveraging alexa deep learning engine, voice and text-based nlu applications requiring automatic speech recognition, custom conversational interfaces integrated into existing applications. Of those, building conversational chatbots leveraging alexa deep learning engine and voice and text-based nlu applications requiring automatic speech recognition are not what Salesforce Service Cloud is typically brought in for.
- What can Amazon Lex do that Salesforce Service Cloud cannot?
- Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Salesforce Service Cloud covers Case management, Omnichannel routing, AI-powered bots, Field service. Both handle Web support.
Related pages
More on Salesforce Service Cloud
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- Salesforce Service Cloud vs Zendesk Answer Bot
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- Salesforce Service Cloud vs 8x8 Contact Center
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- Salesforce Service Cloud vs BMC Helix
- Salesforce Service Cloud vs Chatwoot
- Salesforce Service Cloud vs Customerly
- Salesforce Service Cloud vs DelightChat
- Salesforce Service Cloud vs Dialpad Contact Center
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