Software · head to head
Amazon Lex vs Customerly

Amazon Lex
Software
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -

Customerly
Software
Customer service suite with live chat and automation
- From
- Free
- Rated
- -
The short version
- Only Customerly has a free tier, so it costs nothing to try first.
- Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- They diverge on capability: Amazon Lex covers Speech recognition, Customerly covers Live chat.
Where they differ
Only the attributes on which Amazon Lex and Customerly actually diverge.
| Attribute | Amazon Lex | Customerly |
|---|---|---|
| Starting price | $0.00075/per text request | Free |
| Pricing model | usage-based | subscription |
| Free tier | No | Yes |
| Platforms | Web, AWS Cloud | Web, Ios, Android |
| Founded | 2006 | 2015 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Only in Customerly
- Live chat
- Email marketing
- Customer surveys
- Help center
- Automation
- Video chat
- Slack
- WordPress
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Customerly
- Voice and text-based NLU applications requiring automatic speech recognitionnot Customerly
- Custom conversational interfaces integrated into existing applicationsnot Customerly
Customerly
- Customer supportnot Amazon Lex
- Lead generationnot Amazon Lex
- Email marketingnot Amazon Lex
- Customer feedbacknot Amazon Lex
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Customerly
- Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- Limited to 11-50 employees according to company size metrics
Pricing, plan by plan
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Customerly
Free- FreeFree
- 2 teammates
- Live chat
- Basic surveys
- Essential$9/month
- Unlimited chat
- Help center
- Automation
- Startup$29/month
- Video chat
- Funnels
- Priority support
- Pro$79/month
- White label
- Advanced analytics
- API access
Which should you pick?
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Choose Customerly if
- You need live chat.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Amazon Lex or Customerly better?
- Neither clearly leads. Amazon Lex starts at $0.00075/per text request and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amazon Lex or Customerly?
- Customerly has a free tier; the other does not. Paid plans start at $0.00075/per text request for Amazon Lex and Free for Customerly.
- Does Amazon Lex or Customerly run on more platforms?
- Amazon Lex runs on Web, AWS Cloud. Customerly runs on Web, Ios, Android.
- Can I use Customerly for free?
- Yes. Customerly has a free tier, so you can try it without paying. Amazon Lex starts at $0.00075/per text request.
- What is Amazon Lex best used for?
- Amazon Lex is most often used for building conversational chatbots leveraging alexa deep learning engine, voice and text-based nlu applications requiring automatic speech recognition, custom conversational interfaces integrated into existing applications. Of those, building conversational chatbots leveraging alexa deep learning engine and voice and text-based nlu applications requiring automatic speech recognition are not what Customerly is typically brought in for.
- What can Amazon Lex do that Customerly cannot?
- Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Customerly covers Live chat, Email marketing, Customer surveys, Help center. Both handle Web support.
Answered from the vendors’ own pages
Customerly: Where is Customerly's data stored?
All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.
SourceCustomerly: What messaging channels does Customerly support?
Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.
SourceCustomerly: How much of customer support can Customerly automate?
Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.
SourceRelated pages
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