Softwr

Software · head to head

ADP vs Apollo.io

ADP logo

ADP

Software

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: ADP covers Payroll, Apollo.io covers Contact database.

Where they differ

Only the attributes on which ADP and Apollo.io actually diverge.

Attributes where ADP and Apollo.io differ
AttributeADPApollo.io
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded19492020

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Apollo.io
  • HR administration and employee recordsnot Apollo.io
  • Time and attendance trackingnot Apollo.io
  • Benefits administrationnot Apollo.io
  • Talent management on the mid-market and enterprise productsnot Apollo.io

Apollo.io

  • Lead generationnot ADP
  • Prospect researchnot ADP
  • Sales automationnot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Questions people ask

Is ADP or Apollo.io better?
Neither clearly leads. ADP starts at $29/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Apollo.io?
Apollo.io has a free tier; the other does not. Paid plans start at $29/month for ADP and Free for Apollo.io.
Does ADP or Apollo.io run on more platforms?
ADP runs on Web, Ios, Android. Apollo.io runs on Web.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. ADP starts at $29/month.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Apollo.io is typically brought in for.
What can ADP do that Apollo.io cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Web support.
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