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CRM & Sales · head to head

Apollo.io vs Brex

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Brex logo

Brex

Accounting & Finance

The financial stack for growing businesses

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Brex the free Essentials tier is limited to two legal entities
  • They diverge on capability: Apollo.io covers Contact database, Brex covers Corporate cards.

Where they differ

Only the attributes on which Apollo.io and Brex actually diverge.

Attributes where Apollo.io and Brex differ
AttributeApollo.ioBrex
Starting priceFree$29/month
Pricing modelsubscriptionfreemium
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRM & SalesAccounting & Finance
Founded20202017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Brex

  • Corporate cards
  • Business accounts
  • Expense management
  • Bill pay
  • Travel
  • QuickBooks
  • NetSuite
  • Xero

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Brex
  • Prospect researchnot Brex
  • Sales automationnot Brex

Brex

  • Corporate cards with spend controls for startupsnot Apollo.io
  • Expense management and reimbursementsnot Apollo.io
  • Travel booking inside the spend platformnot Apollo.io
  • Bill pay and accounting system syncnot Apollo.io
  • Multi-entity spend management on the paid tiersnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Brex

  • The free Essentials tier is limited to two legal entities
  • Premium is $12 per user per month, so cost scales with headcount using the card
  • Enterprise and Smart Card pricing is not published
  • Eligibility criteria are not stated anywhere on the pricing page, which matters for a product that extends credit

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Brex

$29/month
  • EssentialsFree
    • Corporate cards
    • Expense management
    • Bill pay
  • Premium$12/month
    • Advanced controls
    • Custom approvals
    • Travel booking

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Brex if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want business accounts.
Brex review

Questions people ask

Is Apollo.io or Brex better?
Neither clearly leads. Apollo.io starts at Free and Brex at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Brex?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $29/month for Brex.
Does Apollo.io or Brex run on more platforms?
Apollo.io runs on Web. Brex runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Brex starts at $29/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Brex is typically brought in for.
What can Apollo.io do that Brex cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Brex covers Corporate cards, Business accounts, Expense management, Bill pay. Both handle Web support.
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Related pages

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