Accounting & Finance · head to head
ADP vs Freshsales
The short version
- Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; Freshsales contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price
- They diverge on capability: ADP covers Payroll, Freshsales covers Contact management.
Where they differ
Only the attributes on which ADP and Freshsales actually diverge.
| Attribute | ADP | Freshsales |
|---|---|---|
| Starting price | $29/month | $19/month |
| Category | Accounting & Finance | CRM & Sales |
| Founded | 1949 | 2010 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in ADP
- Payroll
- Tax services
- HR management
- Time & attendance
- Benefits administration
- QuickBooks
- Sage
- Oracle
Only in Freshsales
- Contact management
- Lead scoring
- Sales pipeline
- Activity tracking
- Email sync
- AI insights
- Workflow automation
- Gmail
Both cover
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
ADP
- Payroll processing and tax filingnot Freshsales
- HR administration and employee recordsnot Freshsales
- Time and attendance trackingnot Freshsales
- Benefits administrationnot Freshsales
- Talent management on the mid-market and enterprise productsnot Freshsales
Freshsales
- Sales CRM with built in email, phone and chatnot ADP
- Managing deals, pipelines and sales sequencesnot ADP
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
ADP
- No pricing is published; every quote is custom and driven by employee count and which services are taken
- Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan
Freshsales
- Contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price
- Forecasting insights, custom modules, sandbox and audit logs are Enterprise only at $59 per user per month
- Every published price requires annual billing
- The Freddy AI agent is billed separately at $49 per 100 sessions
- Branded documents are a further $19 per user add on
- No contact limits are stated for any tier on the pricing page
Pricing, plan by plan
ADP
$29/month- Essential$79/month
- Payroll
- Tax filing
- Direct deposit
- Enhanced$139/month
- HR tools
- Background checks
- Job posting
Freshsales
$19/month- Starter$19/month
- Contact & account management
- Pipeline management
- Growth$39/month
- Everything in Starter
- Sales automation
- Territory management
- Pro$65/month
- Everything in Growth
- Forecasting
- Advanced customization
Which should you pick?
Choose Freshsales if
- You need contact management.
- You work on Web, Ios, Android.
- You also want lead scoring.
Questions people ask
- Is ADP or Freshsales better?
- Neither clearly leads. ADP starts at $29/month and Freshsales at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, ADP or Freshsales?
- ADP starts at $29/month and Freshsales at $19/month.
- Does ADP or Freshsales run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is ADP best used for?
- ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Freshsales is typically brought in for.
- What can ADP do that Freshsales cannot?
- ADP covers Payroll, Tax services, HR management, Time & attendance. Freshsales covers Contact management, Lead scoring, Sales pipeline, Activity tracking. Both handle Web support, Ios support, Android support.
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- Freshsales vs QuickBooks
- Freshsales vs Ramp
- Freshsales vs Airbase
- Freshsales vs Melio
- Freshsales vs Wise Business
- Freshsales vs Brex
- Freshsales vs Expensify
- Freshsales vs Fyle
- Freshsales vs Payoneer
- Freshsales vs Pleo
- Freshsales vs Sage 50
- Freshsales vs SAP Concur
- Freshsales vs Spendesk
- Freshsales vs Stampli
- Freshsales vs Tipalti
- Freshsales vs Xero
- Freshsales vs Zoho Books
- Freshsales vs Adyen
- Freshsales vs Outreach
- Freshsales vs Gong
- Freshsales vs Seismic
- Freshsales vs Pipedrive
- Freshsales vs HubSpot
- Freshsales vs Salesforce
- Freshsales vs Bitrix24
- Freshsales vs Capsule
- Freshsales vs Clari
- Freshsales vs Streak
- Freshsales vs Zoho CRM
- Freshsales vs Affinity
- Freshsales vs Agile CRM
- Freshsales vs Apollo.io
- Freshsales vs Capsule CRM
- Freshsales vs Clay
- Freshsales vs Clearbit
- Freshsales vs Cloze

