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Software · head to head

Apollo.io vs QuickBooks

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
QuickBooks logo

QuickBooks

Software

Smart, simple online accounting software for small business

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; QuickBooks chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • They diverge on capability: Apollo.io covers Contact database, QuickBooks covers Income & expense tracking.

Where they differ

Only the attributes on which Apollo.io and QuickBooks actually diverge.

Attributes where Apollo.io and QuickBooks differ
AttributeApollo.ioQuickBooks
Starting priceFree$30/month
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded20201983

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in QuickBooks

  • Income & expense tracking
  • Invoicing
  • Payment processing
  • Financial reporting
  • Tax preparation
  • Bank reconciliation
  • Bill management
  • Mobile apps

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot QuickBooks
  • Prospect researchnot QuickBooks
  • Sales automationnot QuickBooks

QuickBooks

  • Bookkeepingnot Apollo.io
  • Invoicingnot Apollo.io
  • Expense trackingnot Apollo.io
  • Financial reportingnot Apollo.io
  • Tax preparationnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

QuickBooks

  • Chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • Even the top Advanced tier caps bulk invoice uploads at 1,000 transaction lines per batch
  • Payroll is a separate paid add-on billed per employee per month (USD 6 to 10 depending on plan) on top of the base subscription

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

QuickBooks

$30/month
  • Simple Start$30/month
    • Income & expense tracking
    • Invoice & payments
    • Tax deductions
  • Essentials$60/month
    • Everything in Simple Start
    • Bill management
    • Time tracking
  • Plus$90/month
    • Everything in Essentials
    • Inventory tracking
    • Project profitability
  • Advanced$200/month
    • Everything in Plus
    • Dedicated account team
    • 25 users

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose QuickBooks if

  • You need income & expense tracking.
  • You work on Web, Ios, Android, Api.
  • You also want invoicing.
QuickBooks review

Questions people ask

Is Apollo.io or QuickBooks better?
Neither clearly leads. Apollo.io starts at Free and QuickBooks at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or QuickBooks?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $30/month for QuickBooks.
Does Apollo.io or QuickBooks run on more platforms?
Apollo.io runs on Web. QuickBooks runs on Web, Ios, Android, Api.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. QuickBooks starts at $30/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what QuickBooks is typically brought in for.
What can Apollo.io do that QuickBooks cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. QuickBooks covers Income & expense tracking, Invoicing, Payment processing, Financial reporting. Both handle SOC2.
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