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Accounting & Finance · head to head

ADP vs HubSpot

ADP logo

ADP

Accounting & Finance

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: ADP covers Payroll, HubSpot covers CRM.

Where they differ

Only the attributes on which ADP and HubSpot actually diverge.

Attributes where ADP and HubSpot differ
AttributeADPHubSpot
Starting price$29/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Mobile, Cloud
CategoryAccounting & FinanceAll industries
Founded19492006

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot HubSpot
  • HR administration and employee recordsnot HubSpot
  • Time and attendance trackingnot HubSpot
  • Benefits administrationnot HubSpot
  • Talent management on the mid-market and enterprise productsnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot ADP
  • Organisations requiring integration with 2,000+ third-party applicationsnot ADP
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is ADP or HubSpot better?
Neither clearly leads. ADP starts at $29/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $29/month for ADP and Free for HubSpot.
Does ADP or HubSpot run on more platforms?
ADP runs on Web, Ios, Android. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. ADP starts at $29/month.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what HubSpot is typically brought in for.
What can ADP do that HubSpot cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.
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Related pages

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