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CRM & Sales · head to head

Apollo.io vs Wise Business

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Wise Business logo

Wise Business

Accounting & Finance

The smart way to send and receive business payments

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Wise Business opening a Wise Business account in the UK carries a one off setup fee of 50 GBP
  • They diverge on capability: Apollo.io covers Contact database, Wise Business covers Multi-currency accounts.

Where they differ

Only the attributes on which Apollo.io and Wise Business actually diverge.

Attributes where Apollo.io and Wise Business differ
AttributeApollo.ioWise Business
Starting priceFree$29/month
Pricing modelsubscriptionusage-based
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesAccounting & Finance
Founded20202011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Wise Business

  • Multi-currency accounts
  • International transfers
  • Batch payments
  • API access
  • Team management
  • Xero
  • QuickBooks
  • Various

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Wise Business
  • Prospect researchnot Wise Business
  • Sales automationnot Wise Business

Wise Business

  • Holding and converting multiple currencies as a businessnot Apollo.io
  • Paying international suppliers and contractors at the mid market ratenot Apollo.io
  • Receiving payments into local currency account details in several countriesnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Wise Business

  • Opening a Wise Business account in the UK carries a one off setup fee of 50 GBP
  • Volume discounts on transfers start only above 20,000 GBP equivalent sent per month

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Wise Business

$29/month
  • StandardFree
    • Multi-currency account
    • Real exchange rate
    • Batch payments

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Wise Business if

  • You need multi-currency accounts.
  • You work on Web, Ios, Android, Api.
  • You also want international transfers.
Wise Business review

Questions people ask

Is Apollo.io or Wise Business better?
Neither clearly leads. Apollo.io starts at Free and Wise Business at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Wise Business?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $29/month for Wise Business.
Does Apollo.io or Wise Business run on more platforms?
Apollo.io runs on Web. Wise Business runs on Web, Ios, Android, Api.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Wise Business starts at $29/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Wise Business is typically brought in for.
What can Apollo.io do that Wise Business cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Wise Business covers Multi-currency accounts, International transfers, Batch payments, API access. Both handle Web support.
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Related pages

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