Softwr

CRM & Sales · head to head

Apollo.io vs Melio

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Melio logo

Melio

Accounting & Finance

Simple business payments

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Melio go (free) plan limited to one user only
  • They diverge on capability: Apollo.io covers Contact database, Melio covers Vendor payments.

Where they differ

Only the attributes on which Apollo.io and Melio actually diverge.

Attributes where Apollo.io and Melio differ
AttributeApollo.ioMelio
Pricing modelsubscriptionfreemium
PlatformsWebWeb, Mobile app
CategoryCRM & SalesAccounting & Finance
Founded20202018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Melio

  • Vendor payments
  • Card to check
  • Payment scheduling
  • Approval workflows
  • QuickBooks sync
  • QuickBooks
  • Xero
  • FreshBooks

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Melio
  • Prospect researchnot Melio
  • Sales automationnot Melio

Melio

  • Accounts payable automationnot Apollo.io
  • Bill management and payment schedulingnot Apollo.io
  • Multi-vendor payment processingnot Apollo.io
  • Invoice receivables and payment collectionnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Melio

  • Go (free) plan limited to one user only
  • ACH charges £0.50 per transaction beyond monthly allowance (5-50 free depending on plan)
  • Card payment fees range from 2.9% to 2.9% plus £75 maximum
  • International payments limited to select currencies only
  • NetSuite integration only available in Unlimited plan (£80/month minimum)

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Melio

Free

No published plan breakdown. See the Melio review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Melio if

  • You need vendor payments.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want card to check.
Melio review

Questions people ask

Is Apollo.io or Melio better?
Neither clearly leads. Apollo.io starts at Free and Melio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Melio?
Apollo.io starts at Free and Melio at Free.
Does Apollo.io or Melio run on more platforms?
Apollo.io runs on Web. Melio runs on Web, Mobile app.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Melio is typically brought in for.
What can Apollo.io do that Melio cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Melio covers Vendor payments, Card to check, Payment scheduling, Approval workflows. Both handle Web support.
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Related pages

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