Softwr

Software · head to head

ADP vs Gong

ADP logo

ADP

Software

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
Gong logo

Gong

Software

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • They diverge on capability: ADP covers Payroll, Gong covers Call recording.

Where they differ

Only the attributes on which ADP and Gong actually diverge.

Attributes where ADP and Gong differ
AttributeADPGong
Starting price$29/month$1600/user-per-year
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb, Cloud-based SaaS
Founded19492016

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Both cover

  • ISO 27001
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Gong
  • HR administration and employee recordsnot Gong
  • Time and attendance trackingnot Gong
  • Benefits administrationnot Gong
  • Talent management on the mid-market and enterprise productsnot Gong

Gong

  • Call analysisnot ADP
  • Deal forecastingnot ADP
  • Sales coachingnot ADP
  • Win/loss analysisnot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Questions people ask

Is ADP or Gong better?
Neither clearly leads. ADP starts at $29/month and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Gong?
ADP starts at $29/month and Gong at $1600/user-per-year.
Does ADP or Gong run on more platforms?
ADP runs on Web, Ios, Android. Gong runs on Web, Cloud-based SaaS.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Gong is typically brought in for.
What can ADP do that Gong cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Both handle ISO 27001, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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