Softwr

Marketing · head to head

AB Tasty vs QuestionPro

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Free plan
No
Full reviewWebsite
QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only QuestionPro has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • They diverge on capability: AB Tasty covers A/B testing, QuestionPro covers Survey builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AB Tasty and QuestionPro actually diverge.

Attributes where AB Tasty and QuestionPro differ
AttributeAB TastyQuestionPro
Starting price€500/monthFree
Pricing modelquotePer user per month
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys
Founded2011Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot QuestionPro
  • Feature flagging and progressive rolloutsnot QuestionPro
  • Personalising content for identified and anonymous visitorsnot QuestionPro
  • Search, recommendations and merchandising for ecommercenot QuestionPro
  • Conversion optimisation experiments across channelsnot QuestionPro

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot AB Tasty
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot AB Tasty
  • A CX team that wants closed-loop case management bundled with survey distributionnot AB Tasty
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Questions people ask

Is AB Tasty or QuestionPro better?
Neither clearly leads. AB Tasty starts at €500/month and QuestionPro at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or QuestionPro?
QuestionPro has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for QuestionPro.
Does AB Tasty or QuestionPro run on more platforms?
AB Tasty runs on Web. QuestionPro runs on Web, iOS, Android.
Can I use QuestionPro for free?
Yes. QuestionPro has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what QuestionPro is typically brought in for.
What can AB Tasty do that QuestionPro cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

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