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AB Tasty vs Device Magic

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Free plan
No
Full reviewWebsite
Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • They diverge on capability: AB Tasty covers A/B testing, Device Magic covers Fully offline capture.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AB Tasty and Device Magic actually diverge.

Attributes where AB Tasty and Device Magic differ
AttributeAB TastyDevice Magic
Starting price€500/monthOn request
PlatformsWebiOS, Android, Web
CategoryMarketingSurveys
Founded2011Unknown

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Device Magic
  • Feature flagging and progressive rolloutsnot Device Magic
  • Personalising content for identified and anonymous visitorsnot Device Magic
  • Search, recommendations and merchandising for ecommercenot Device Magic
  • Conversion optimisation experiments across channelsnot Device Magic

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot AB Tasty
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot AB Tasty
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot AB Tasty
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Questions people ask

Is AB Tasty or Device Magic better?
Neither clearly leads. AB Tasty starts at €500/month and Device Magic at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Device Magic?
AB Tasty starts at €500/month and Device Magic at On request.
Does AB Tasty or Device Magic run on more platforms?
AB Tasty runs on Web. Device Magic runs on iOS, Android, Web.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Device Magic is typically brought in for.
What can AB Tasty do that Device Magic cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

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