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Marketing · head to head

AB Tasty vs SurveyLegend

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Free plan
No
SurveyLegend logo

SurveyLegend

Surveys

Swedish survey tool hosted only in Frankfurt, where response limits are counted per survey and export is capped below what you can collect

From
Free
Free plan
Yes

The short version

  • Only SurveyLegend has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; SurveyLegend every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
  • They diverge on capability: AB Tasty covers A/B testing, SurveyLegend covers Per survey response limits.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AB Tasty and SurveyLegend actually diverge.

Attributes where AB Tasty and SurveyLegend differ
AttributeAB TastySurveyLegend
Starting price€500/monthFree
Pricing modelquotePer month by responses per survey
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys
Founded2011Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in SurveyLegend

  • Per survey response limits
  • Frankfurt hosting on every plan
  • Image-led question types
  • Live analytics
  • Conditional logic flows
  • REST API and webhooks

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot SurveyLegend
  • Feature flagging and progressive rolloutsnot SurveyLegend
  • Personalising content for identified and anonymous visitorsnot SurveyLegend
  • Search, recommendations and merchandising for ecommercenot SurveyLegend
  • Conversion optimisation experiments across channelsnot SurveyLegend

SurveyLegend

  • A European organisation that needs survey responses to stay in the EU without paying for an enterprise tier to get itnot AB Tasty
  • Occasional research where a few surveys each collect a large number of responses, which suits a per-survey quota better than a monthly onenot AB Tasty
  • Consumer-facing surveys where picture choice and visual scales lift completion rates on phonesnot AB Tasty
  • Small teams that want a fixed low monthly cost rather than usage-based billingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

SurveyLegend

  • Every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
  • The free Starter plan cannot export data at all, only preview it in the live analytics, which makes it a demonstration rather than a usable plan and means any real project starts as a paid one.
  • The vendor claims neither SOC 2 nor ISO 27001 nor any third-party audit, and its GDPR page does not disclose hosting location, subprocessors or transfer mechanisms, so an enterprise security review will stall regardless of how good the residency story is.
  • The integration list runs to roughly four connectors with no native Zapier, Make, Slack, Teams, HubSpot or Airtable support, so anything beyond Google Sheets or Mailchimp has to be built against the API, which itself is unavailable below the Business tier.
  • No seat, collaborator or team permission model is documented anywhere in the pricing, features or user guide, so an organisation that needs several people to share and administer surveys has no described way to do it.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

SurveyLegend

Free
  • StarterFree
    • Free forever
    • 3 surveys, 1,000 responses per survey
    • No data export at all
  • Pro$15/month
    • 170 USD per year billed annually, 19 USD if billed monthly
    • 20 surveys, 5,000 responses per survey
    • Export capped at 1,000 responses per survey
  • Business$25/month
    • 300 USD per year billed annually, 39 USD if billed monthly
    • Unlimited surveys, 20,000 responses per survey
    • Export capped at 10,000 responses per survey
  • Legendary$65/month
    • 780 USD per year billed annually, 89 USD if billed monthly
    • Unlimited surveys, 100,000 responses per survey
    • Unlimited data export

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.

Choose SurveyLegend if

  • You need per survey response limits.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want frankfurt hosting on every plan.

Questions people ask

Is AB Tasty or SurveyLegend better?
Neither clearly leads. AB Tasty starts at €500/month and SurveyLegend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or SurveyLegend?
SurveyLegend has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for SurveyLegend.
Does AB Tasty or SurveyLegend run on more platforms?
AB Tasty runs on Web. SurveyLegend runs on Web, iOS, Android.
Can I use SurveyLegend for free?
Yes. SurveyLegend has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what SurveyLegend is typically brought in for.
What can AB Tasty do that SurveyLegend cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. SurveyLegend covers Per survey response limits, Frankfurt hosting on every plan, Image-led question types, Live analytics.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
SurveyLegend: Where is my data stored?

In Frankfurt, Germany, on DigitalOcean, on every plan including the free one, with backups also held in Frankfurt. There is no United States transfer and no residency upgrade to buy.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
SurveyLegend: What is the catch with the free plan?

You cannot export your data. You can build three surveys, collect a thousand responses each and view the analytics, but getting the raw responses out requires a paid plan.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
SurveyLegend: Why does Pro cost 170 USD a year when the page shows 15 USD a month?

The published annual total is 170 USD, which is ten dollars below twelve times the stated monthly-equivalent rate. Both figures are printed on the vendor pricing page.

SurveyLegend: Is it suitable for an enterprise rollout?

Probably not. There is no SOC 2 or ISO 27001 certification, no documented team or permission model, and support is by email with phone access only on the top tier.

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