Marketing · head to head
AB Tasty vs Medallia
Medallia
Surveys
Enterprise experience management platform for customer, employee and contact centre feedback
- From
- On request
- Free plan
- No
The short version
- Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
- They diverge on capability: AB Tasty covers A/B testing, Medallia covers Multi-channel feedback capture.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which AB Tasty and Medallia actually diverge.
Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AB Tasty
- A/B testing
- Multivariate testing
- Personalization
- Visual editor
- Google Analytics
- Salesforce
- SSL encryption
- Cloud deployment
Only in Medallia
- Multi-channel feedback capture
- AI text and sentiment analysis
- Role-based reporting
- Contact centre analytics
- Experience orchestration
- Market research tools
What people use each for
The jobs each tool is most often brought in to do.
AB Tasty
- A/B and multivariate testing on web and mobilenot Medallia
- Feature flagging and progressive rolloutsnot Medallia
- Personalising content for identified and anonymous visitorsnot Medallia
- Search, recommendations and merchandising for ecommercenot Medallia
- Conversion optimisation experiments across channelsnot Medallia
Medallia
- A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot AB Tasty
- An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot AB Tasty
- A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot AB Tasty
- A company running employee and customer experience programmes and wanting one vendor across bothnot AB Tasty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AB Tasty
- No transparent pricing published; requires custom sales conversation for any quote
- Pricing determined by traffic volume, number of domains, and selected modules
- No fixed pricing plans available; all customers receive individualized proposals
Medallia
- There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
- Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
- The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
- Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
- Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.
Pricing, plan by plan
AB Tasty
€500/month- Standard$500/month
- A/B testing
- Basic personalization
- Analytics
Medallia
On request- Medallia Experience Cloud$undefined/year
- No published pricing, sold as a multi-year enterprise contract
- Pricing depends on modules (CX, EX, contact centre, market research)
- Implementation and integration typically charged separately
Which should you pick?
Choose Medallia if
- You need multi-channel feedback capture.
- You work on Web, iOS, Android.
- You also want ai text and sentiment analysis.
Questions people ask
- Is AB Tasty or Medallia better?
- Neither clearly leads. AB Tasty starts at €500/month and Medallia at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AB Tasty or Medallia?
- AB Tasty starts at €500/month and Medallia at On request.
- Does AB Tasty or Medallia run on more platforms?
- AB Tasty runs on Web. Medallia runs on Web, iOS, Android.
- What is AB Tasty best used for?
- AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Medallia is typically brought in for.
- What can AB Tasty do that Medallia cannot?
- AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics.
Answered from the vendors’ own pages
AB Tasty: How does AB Tasty calculate pricing?
AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.
SourceMedallia: Is there a self-serve or free version?
No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?
Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.
SourceMedallia: Can a mid-sized company buy Medallia?
Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.
AB Tasty: Does AB Tasty offer a free trial or proof of concept?
AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.
SourceMedallia: Does it replace a standalone survey tool?
It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.
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