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Surveys · head to head

QuestionPro vs Unbounce

QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Free plan
Yes
Full reviewWebsite
Unbounce logo

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which QuestionPro and Unbounce actually diverge.

Attributes where QuestionPro and Unbounce differ
AttributeQuestionProUnbounce
Pricing modelPer user per monthsubscription
PlatformsWeb, iOS, AndroidWeb, API
CategorySurveysMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

Only in Unbounce

Nothing recorded that QuestionPro does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot Unbounce
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot Unbounce
  • A CX team that wants closed-loop case management bundled with survey distributionnot Unbounce
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot QuestionPro
  • SaaS companies optimising landing pages for customer acquisitionnot QuestionPro
  • E-commerce businesses testing product landing pages and promotional campaignsnot QuestionPro
  • B2B marketers building dedicated pages for specific customer segmentsnot QuestionPro
  • Product teams using A/B testing to improve conversion rates without design resourcesnot QuestionPro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is QuestionPro or Unbounce better?
Neither clearly leads. QuestionPro starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, QuestionPro or Unbounce?
QuestionPro starts at Free and Unbounce at Free.
Does QuestionPro or Unbounce run on more platforms?
QuestionPro runs on Web, iOS, Android. Unbounce runs on Web, API.
Can I use QuestionPro for free?
Both have a free tier, so you can try either at no cost before committing.
What is QuestionPro best used for?
QuestionPro is most often used for a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing, a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat, a cx team that wants closed-loop case management bundled with survey distribution, a market research agency needing maxdiff and conjoint analysis that surveymonkey does not offer. Of those, a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing and a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat are not what Unbounce is typically brought in for.
What can QuestionPro do that Unbounce cannot?
QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite.

Answered from the vendors’ own pages

QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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