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Marketing · head to head

AB Tasty vs KoboToolbox

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Free plan
No
Full reviewWebsite
KoboToolbox logo

KoboToolbox

Surveys

Offline-first data collection for humanitarian, development and research field work

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only KoboToolbox has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; KoboToolbox the free Community plan caps at 5,000 submissions a month and 1 GB of file storage, and any form collecting photographs exhausts storage long before it exhausts the submission count.
  • They diverge on capability: AB Tasty covers A/B testing, KoboToolbox covers Offline data collection.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AB Tasty and KoboToolbox actually diverge.

Attributes where AB Tasty and KoboToolbox differ
AttributeAB TastyKoboToolbox
Starting price€500/monthFree
Pricing modelquotePer month by submission count
Free tierNoYes
PlatformsWebWeb, Android, Self-hosted
CategoryMarketingSurveys
Founded2011Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in KoboToolbox

  • Offline data collection
  • XLSForm and browser form builder
  • Skip logic and validation
  • Multilingual forms
  • GPS and media capture
  • Case management
  • Exports and analysis
  • Self-hosting

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot KoboToolbox
  • Feature flagging and progressive rolloutsnot KoboToolbox
  • Personalising content for identified and anonymous visitorsnot KoboToolbox
  • Search, recommendations and merchandising for ecommercenot KoboToolbox
  • Conversion optimisation experiments across channelsnot KoboToolbox

KoboToolbox

  • A rapid needs assessment after a disaster where enumerators work for days without mobile coveragenot AB Tasty
  • A ministry of health running a national survey that must be self-hosted in country for data protection reasonsnot AB Tasty
  • An NGO running the same longitudinal household survey in four languages across three countriesnot AB Tasty
  • A research group that needs a free instrument for a modest sample and an SPSS export at the endnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

KoboToolbox

  • The free Community plan caps at 5,000 submissions a month and 1 GB of file storage, and any form collecting photographs exhausts storage long before it exhausts the submission count.
  • The Starter paid plan allows only 1,000 submissions a month for $21, which is fewer than the free nonprofit tier, so a small commercial user pays more for less than a charity gets free.
  • Eligibility for the free plan depends on Kobo's assessment of your organisation and purpose, which introduces an approval step that a consultancy working on behalf of an NGO may not clear.
  • Self-hosting is genuinely possible but the stack is substantial to deploy and maintain, so a ministry choosing it for data residency reasons takes on real infrastructure staffing cost.
  • Analysis and reporting inside the platform are basic compared with dedicated tools, so most serious use exports to Excel, Power BI or statistical software, and that export step is where data governance often gets loose.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

KoboToolbox

Free
  • CommunityFree
    • Free for qualifying nonprofit and public good organisations
    • 5,000 submissions per month
    • 1 GB file storage
  • Starter$21/month
    • 1,000 submissions per month
    • 0.5 GB file storage
    • For private and for-profit use
  • Professional$129/month
    • 25,000 submissions per month or 300,000 per year
    • Unlimited file storage
    • Priority support
  • Teams$undefined/month
    • 50,000 submissions per month or 600,000 per year
    • Shared team administration
    • Pricing published by plan tier

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose KoboToolbox if

  • You need offline data collection.
  • You want to start without paying.
  • You work on Web, Android, Self-hosted.
  • You also want xlsform and browser form builder.
KoboToolbox review

Questions people ask

Is AB Tasty or KoboToolbox better?
Neither clearly leads. AB Tasty starts at €500/month and KoboToolbox at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or KoboToolbox?
KoboToolbox has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for KoboToolbox.
Does AB Tasty or KoboToolbox run on more platforms?
AB Tasty runs on Web. KoboToolbox runs on Web, Android, Self-hosted.
Can I use KoboToolbox for free?
Yes. KoboToolbox has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what KoboToolbox is typically brought in for.
What can AB Tasty do that KoboToolbox cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. KoboToolbox covers Offline data collection, XLSForm and browser form builder, Skip logic and validation, Multilingual forms.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
KoboToolbox: Is KoboToolbox free?

Free for qualifying nonprofit and public good organisations under the Community plan, currently 5,000 submissions a month and 1 GB of storage. Commercial use requires a paid plan from $21 a month.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
KoboToolbox: Who funds it?

Kobo Inc is a US nonprofit funded roughly 38 per cent by grants and contributions and 62 per cent by service contracts, subscriptions and training, based on its 2024 figures.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
KoboToolbox: Can I host it myself?

Yes. The server stack is open source and is regularly deployed in country for data residency reasons.

KoboToolbox: Are forms portable?

Yes. It uses XLSForm and ODK standards, so instruments move between Kobo and other ODK-compatible servers.

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