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Marketing · head to head

AB Tasty vs LimeSurvey

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Free plan
No
Full reviewWebsite
LimeSurvey logo

LimeSurvey

Surveys

Open source survey software you can self-host, with German-hosted cloud as the alternative

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only LimeSurvey has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; LimeSurvey self-hosting shifts patching, backups and PHP upgrades onto your own team, and neglected installations become a security liability holding participant data.
  • They diverge on capability: AB Tasty covers A/B testing, LimeSurvey covers Self-hosted deployment.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AB Tasty and LimeSurvey actually diverge.

Attributes where AB Tasty and LimeSurvey differ
AttributeAB TastyLimeSurvey
Starting price€500/monthFree
Pricing modelquoteOpen source, with paid cloud hosting
Free tierNoYes
PlatformsWebWeb, Self-hosted
CategoryMarketingSurveys
Founded2011Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in LimeSurvey

  • Self-hosted deployment
  • Question type depth
  • Expression manager
  • Quotas and screening
  • Multilingual surveys
  • Participant management

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot LimeSurvey
  • Feature flagging and progressive rolloutsnot LimeSurvey
  • Personalising content for identified and anonymous visitorsnot LimeSurvey
  • Search, recommendations and merchandising for ecommercenot LimeSurvey
  • Conversion optimisation experiments across channelsnot LimeSurvey

LimeSurvey

  • A university study whose ethics approval requires participant data to stay on institutional serversnot AB Tasty
  • A public body procuring survey software under European data protection rulesnot AB Tasty
  • A market research agency running multilingual instruments with quotas and screening logicnot AB Tasty
  • A team that needs complex matrix and ranking questions consumer form builders do not supportnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

LimeSurvey

  • Self-hosting shifts patching, backups and PHP upgrades onto your own team, and neglected installations become a security liability holding participant data.
  • The default interface and themes look dated beside Typeform or Jotform, which measurably lowers completion rates on consumer-facing surveys.
  • Cloud plans are capped on responses per period, so an unexpectedly successful field wave can force an upgrade in the middle of data collection.
  • Serious theming and layout changes require template and CSS work rather than a visual designer, so agencies often budget developer time per project.
  • Support on the free edition is community forums only, and paid support is a separate purchase, which is a poor fit for teams with no technical staff.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

LimeSurvey

Free
  • Community Edition (self-hosted)Free
    • Free under the GNU General Public Licence
    • No response limits imposed by the vendor
    • Hosting, patching, backups and upgrades are your responsibility
  • LimeSurvey Cloud$undefined/year
    • Hosted on servers in Germany
    • Tiered on responses and storage per period rather than per user
    • Higher tiers add branding removal, more storage and support

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose LimeSurvey if

  • You need self-hosted deployment.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want question type depth.
LimeSurvey review

Questions people ask

Is AB Tasty or LimeSurvey better?
Neither clearly leads. AB Tasty starts at €500/month and LimeSurvey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or LimeSurvey?
LimeSurvey has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for LimeSurvey.
Does AB Tasty or LimeSurvey run on more platforms?
AB Tasty runs on Web. LimeSurvey runs on Web, Self-hosted.
Can I use LimeSurvey for free?
Yes. LimeSurvey has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what LimeSurvey is typically brought in for.
What can AB Tasty do that LimeSurvey cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. LimeSurvey covers Self-hosted deployment, Question type depth, Expression manager, Quotas and screening.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
LimeSurvey: Is LimeSurvey really free?

The self-hosted Community Edition is free under the GPL with no vendor response limits. The hosted cloud is paid and tiered by response volume.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
LimeSurvey: Where is cloud data stored?

On servers in Germany, which is why public sector and academic buyers choose it over United States hosted competitors.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
LimeSurvey: Can it handle complex research designs?

Yes. Quotas, randomisation, piping and matrix question types are core features rather than enterprise add-ons.

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