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Marketing · head to head

AB Tasty vs Cognito Forms

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Cognito Forms logo

Cognito Forms

Surveys

Powerful forms made easy

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Cognito Forms has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Cognito Forms individual free plan caps at 100 entries per month and 1 user

Where they differ

Only the attributes on which AB Tasty and Cognito Forms actually diverge.

Attributes where AB Tasty and Cognito Forms differ
AttributeAB TastyCognito Forms
Starting price€500/monthFree
Pricing modelquotesubscription
Free tierNoYes
CategoryMarketingSurveys
Founded2011Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Cognito Forms

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Cognito Forms
  • Feature flagging and progressive rolloutsnot Cognito Forms
  • Personalising content for identified and anonymous visitorsnot Cognito Forms
  • Search, recommendations and merchandising for ecommercenot Cognito Forms
  • Conversion optimisation experiments across channelsnot Cognito Forms

Cognito Forms

  • Building HIPAA-compliant data collection forms without codingnot AB Tasty
  • Creating multi-step approval workflows for contract signingnot AB Tasty
  • Collecting payments inline within customer intake formsnot AB Tasty
  • Routing applications automatically based on responsesnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Cognito Forms

  • Individual free plan caps at 100 entries per month and 1 user
  • Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
  • HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Cognito Forms

Free
  • IndividualFree
    • 100 entries per month
    • 1 user
    • Cognito Forms branding included
  • Pro$24/month
    • 2000 entries per month
    • 2 users
    • Electronic signatures
  • Team$49/month
    • 10000 entries per month
    • 5 users
    • 5 guest access
  • Enterprise$174/month
    • Unlimited entries
    • 20 users
    • 20 guest access

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Cognito Forms if

  • You want to start without paying.
Cognito Forms review

Questions people ask

Is AB Tasty or Cognito Forms better?
Neither clearly leads. AB Tasty starts at €500/month and Cognito Forms at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Cognito Forms?
Cognito Forms has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Cognito Forms.
Does AB Tasty or Cognito Forms run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Cognito Forms for free?
Yes. Cognito Forms has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Cognito Forms is typically brought in for.
What can AB Tasty do that Cognito Forms cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Cognito Forms: How much does Cognito Forms cost?

Cognito Forms offers a free Individual plan with 100 entries per month. Paid plans start at $24/month for the Pro plan, $49/month for the Team plan, and $174/month for the Enterprise plan. Annual prepayment provides up to 20% discount off monthly rates.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Cognito Forms: What is the difference between Cognito Forms plans?

The Individual plan (free) includes 100 entries/month and 1 user. Pro adds electronic signatures and accommodates 2000 entries/month with 2 users. Team plan (Best Value) supports 10000 entries/month with 5 users and includes client portal and approvals. Enterprise provides unlimited entries, 20 users, and HIPAA compliance.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Cognito Forms: Does Cognito Forms have a free version?

Yes, Cognito Forms offers a free Individual plan that includes 100 entries per month, 1 user, unlimited forms, and payment processing capabilities. Higher-tier plans are available for increased capacity and features.

Source
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