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Marketing · head to head

AB Tasty vs Alchemer

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Free plan
No
Full reviewWebsite
Alchemer logo

Alchemer

Surveys

Survey and feedback platform for research teams

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey
  • They diverge on capability: AB Tasty covers A/B testing, Alchemer covers Deep question logic.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AB Tasty and Alchemer actually diverge.

Attributes where AB Tasty and Alchemer differ
AttributeAB TastyAlchemer
Starting price€500/monthOn request
Pricing modelquoteTiered annual subscription published on the vendor site
PlatformsWebWeb, Cloud
CategoryMarketingSurveys
Founded2011Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Alchemer

  • Deep question logic
  • Wide question types
  • Workflow automation
  • Integrations
  • Panel and distribution
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Alchemer
  • Feature flagging and progressive rolloutsnot Alchemer
  • Personalising content for identified and anonymous visitorsnot Alchemer
  • Search, recommendations and merchandising for ecommercenot Alchemer
  • Conversion optimisation experiments across channelsnot Alchemer

Alchemer

  • Research questionnaires too conditional for a simple form buildernot AB Tasty
  • Teams needing survey data routed into Salesforce or a warehousenot AB Tasty
  • Organisations wanting research depth without enterprise experience-platform pricingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Alchemer

  • More expensive than the simple form builders, which is the fair comparison for a short survey
  • The interface carries a long product history and is less immediately friendly than newer tools
  • Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
  • Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Alchemer

On request

No published plan breakdown. See the Alchemer review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Alchemer if

  • You need deep question logic.
  • You work on Web, Cloud.
  • You also want wide question types.
Alchemer review

Questions people ask

Is AB Tasty or Alchemer better?
Neither clearly leads. AB Tasty starts at €500/month and Alchemer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Alchemer?
AB Tasty starts at €500/month and Alchemer at On request.
Does AB Tasty or Alchemer run on more platforms?
AB Tasty runs on Web. Alchemer runs on Web, Cloud.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Alchemer is typically brought in for.
What can AB Tasty do that Alchemer cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Alchemer: What does Alchemer cost?

Tiered annual subscriptions published on the vendor site. Check current rates there.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Alchemer: Is Alchemer the same as SurveyGizmo?

Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Alchemer: When is it worth more than a simple form builder?

When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.

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