Softwr

Software · head to head

Amity vs Google Optimize

Amity logo

Amity

Software

Customer Success for Growing Teams

From
$300/month
Rated
-
Full review
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amity amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Amity covers Health scores, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Amity and Google Optimize actually diverge.

Attributes where Amity and Google Optimize differ
AttributeAmityGoogle Optimize
Starting price$300/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Founded20141998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amity

  • Health scores
  • Customer segments
  • Playbooks
  • Task management
  • Alerts
  • Salesforce
  • HubSpot
  • Slack

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amity

  • Customer Successnot Google Optimize
  • Smbnot Google Optimize
  • Ease Of Usenot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Amity
  • Personalising page content for defined audience segmentsnot Amity
  • Redirect tests between alternative landing page URLsnot Amity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amity

  • Amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Amity

$300/month
  • Starter$300/month
    • Health scores
    • Segments
    • Basic playbooks
  • Growth$600/month
    • Advanced automation
    • Custom reports
    • API

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Amity if

  • You need health scores.
  • You also want customer segments.
Amity review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Amity or Google Optimize better?
Neither clearly leads. Amity starts at $300/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amity or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $300/month for Amity and Free for Google Optimize.
Does Amity or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Amity starts at $300/month.
What is Amity best used for?
Amity is most often used for customer success, smb, ease of use. Of those, customer success and smb are not what Google Optimize is typically brought in for.
What can Amity do that Google Optimize cannot?
Amity covers Health scores, Customer segments, Playbooks, Task management. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Amity

More on Google Optimize

Keep looking

Other head to heads