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Software · head to head

Amity vs Ruler Analytics

Amity logo

Amity

Software

Customer Success for Growing Teams

From
$300/month
Rated
-
Full review
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amity amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Amity covers Health scores, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Amity and Ruler Analytics actually diverge.

Attributes where Amity and Ruler Analytics differ
AttributeAmityRuler Analytics
Starting price$300/month£299/month
Pricing modelsubscriptionUnknown
Founded20142012

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amity

  • Health scores
  • Customer segments
  • Playbooks
  • Task management
  • Alerts
  • Slack
  • Intercom

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amity

  • Customer Successnot Ruler Analytics
  • Smbnot Ruler Analytics
  • Ease Of Usenot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Amity
  • ROI measurementnot Amity
  • Lead trackingnot Amity
  • Revenue attributionnot Amity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amity

  • Amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Amity

$300/month
  • Starter$300/month
    • Health scores
    • Segments
    • Basic playbooks
  • Growth$600/month
    • Advanced automation
    • Custom reports
    • API

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Amity if

  • You need health scores.
  • You also want customer segments.
Amity review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Amity or Ruler Analytics better?
Neither clearly leads. Amity starts at $300/month and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amity or Ruler Analytics?
Amity starts at $300/month and Ruler Analytics at £299/month.
Does Amity or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Amity best used for?
Amity is most often used for customer success, smb, ease of use. Of those, customer success and smb are not what Ruler Analytics is typically brought in for.
What can Amity do that Ruler Analytics cannot?
Amity covers Health scores, Customer segments, Playbooks, Task management. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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