Surveys · head to head
Alchemer vs Microsoft Clarity
Alchemer
Surveys
Survey and feedback platform for research teams
- From
- On request
- Free plan
- No
Microsoft Clarity
Marketing
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
- From
- Free
- Free plan
- Yes
The short version
- Only Microsoft Clarity has a free tier, so it costs nothing to try first.
- Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Prices and features above were last checked on 29 August 2026.
Where they differ
Only the attributes on which Alchemer and Microsoft Clarity actually diverge.
| Attribute | Alchemer | Microsoft Clarity |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | Tiered annual subscription published on the vendor site | free |
| Free tier | No | Yes |
| Platforms | Web, Cloud | Web, iOS, Android |
| Category | Surveys | Marketing |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Alchemer
- Deep question logic
- Wide question types
- Workflow automation
- Integrations
- Panel and distribution
- Reporting
Only in Microsoft Clarity
Nothing recorded that Alchemer does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Alchemer
- Research questionnaires too conditional for a simple form buildernot Microsoft Clarity
- Teams needing survey data routed into Salesforce or a warehousenot Microsoft Clarity
- Organisations wanting research depth without enterprise experience-platform pricingnot Microsoft Clarity
Microsoft Clarity
- SaaS product teams identifying checkout and signup funnel frictionnot Alchemer
- E-commerce sites optimising product discovery and purchase flowsnot Alchemer
- Content websites understanding reading patterns and article engagementnot Alchemer
- Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Alchemer
- B2B platforms optimising onboarding and feature discoverynot Alchemer
- Agencies and consultants providing UX analysis to clients free of chargenot Alchemer
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Alchemer
- More expensive than the simple form builders, which is the fair comparison for a short survey
- The interface carries a long product history and is less immediately friendly than newer tools
- Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
- Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo
Microsoft Clarity
- No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
- Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
- AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
- Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds
Pricing, plan by plan
Alchemer
On requestNo published plan breakdown. See the Alchemer review.
Microsoft Clarity
FreeNo published plan breakdown. See the Microsoft Clarity review.
Which should you pick?
Choose Alchemer if
- You need deep question logic.
- You work on Web, Cloud.
- You also want wide question types.
Choose Microsoft Clarity if
- You want to start without paying.
- You work on Web, iOS, Android.
Questions people ask
- Is Alchemer or Microsoft Clarity better?
- Neither clearly leads. Alchemer starts at On request and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Alchemer or Microsoft Clarity?
- Microsoft Clarity has a free tier; the other does not. Paid plans start at On request for Alchemer and Free for Microsoft Clarity.
- Does Alchemer or Microsoft Clarity run on more platforms?
- Alchemer runs on Web, Cloud. Microsoft Clarity runs on Web, iOS, Android.
- Can I use Microsoft Clarity for free?
- Yes. Microsoft Clarity has a free tier, so you can try it without paying. Alchemer starts at On request.
- What is Alchemer best used for?
- Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Microsoft Clarity is typically brought in for.
- What can Alchemer do that Microsoft Clarity cannot?
- Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations.
Answered from the vendors’ own pages
Alchemer: What does Alchemer cost?
Tiered annual subscriptions published on the vendor site. Check current rates there.
Microsoft Clarity: Is Microsoft Clarity truly free?
Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.
SourceAlchemer: Is Alchemer the same as SurveyGizmo?
Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.
Microsoft Clarity: Does Clarity comply with GDPR and CCPA?
Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.
SourceAlchemer: When is it worth more than a simple form builder?
When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.
Microsoft Clarity: Can Clarity track mobile apps?
Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.
SourceRelated pages
More on Microsoft Clarity
Other head to heads
- Alchemer vs Formstack
- Alchemer vs Zoho Survey
- Alchemer vs LimeSurvey
- Alchemer vs Qualtrics CoreXM
- Alchemer vs Zonka Feedback
- Alchemer vs Tally
- Alchemer vs Google Forms
- Alchemer vs Microsoft Forms
- Alchemer vs Sogolytics
- Alchemer vs Cognito Forms
- Alchemer vs Jotform
- Alchemer vs Retool
- Alchemer vs SurveyCTO
- Alchemer vs SurveyLegend
- Alchemer vs Wufoo
- Alchemer vs KoboToolbox
- Alchemer vs Paperform
- Alchemer vs Crazy Egg
- Alchemer vs Ruler Analytics
- Alchemer vs VWO
- Alchemer vs Northbeam
- Alchemer vs Lucky Orange
- Alchemer vs Leadpages
- Alchemer vs Octoboard
- Alchemer vs Unbounce
- Alchemer vs Vimeo
- Alchemer vs Google Analytics
- Alchemer vs Instapage
- Alchemer vs Madgicx
- Alchemer vs Marketing Evolution
- Alchemer vs Mautic
- Alchemer vs Netcore Cloud
- Alchemer vs Onclusive
- Microsoft Clarity vs Formstack
- Microsoft Clarity vs Zoho Survey
- Microsoft Clarity vs LimeSurvey
- Microsoft Clarity vs Qualtrics CoreXM
- Microsoft Clarity vs Zonka Feedback
- Microsoft Clarity vs Tally
- Microsoft Clarity vs Google Forms
- Microsoft Clarity vs Microsoft Forms
- Microsoft Clarity vs Sogolytics
- Microsoft Clarity vs Cognito Forms
- Microsoft Clarity vs Jotform
- Microsoft Clarity vs Retool
- Microsoft Clarity vs SurveyCTO
- Microsoft Clarity vs SurveyLegend
- Microsoft Clarity vs Wufoo
- Microsoft Clarity vs KoboToolbox
- Microsoft Clarity vs Paperform
- Microsoft Clarity vs Crazy Egg
- Microsoft Clarity vs Ruler Analytics
- Microsoft Clarity vs VWO
- Microsoft Clarity vs Northbeam
- Microsoft Clarity vs Lucky Orange
- Microsoft Clarity vs Leadpages
- Microsoft Clarity vs Octoboard
- Microsoft Clarity vs Unbounce
- Microsoft Clarity vs Vimeo
- Microsoft Clarity vs Google Analytics
- Microsoft Clarity vs Instapage
- Microsoft Clarity vs Madgicx
- Microsoft Clarity vs Marketing Evolution
- Microsoft Clarity vs Mautic
- Microsoft Clarity vs Netcore Cloud
- Microsoft Clarity vs Onclusive