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Surveys · head to head

Alchemer vs Leadpages

Alchemer logo

Alchemer

Surveys

Survey and feedback platform for research teams

From
On request
Free plan
No
Full reviewWebsite
Leadpages logo

Leadpages

Marketing

AI-powered landing page builder with lead capture and A/B testing.

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Leadpages has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Leadpages hTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Alchemer and Leadpages actually diverge.

Attributes where Alchemer and Leadpages differ
AttributeAlchemerLeadpages
Starting priceOn requestFree
Pricing modelTiered annual subscription published on the vendor sitesubscription
Free tierNoYes
PlatformsWeb, CloudWeb, Mobile, API
CategorySurveysMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alchemer

  • Deep question logic
  • Wide question types
  • Workflow automation
  • Integrations
  • Panel and distribution
  • Reporting

Only in Leadpages

Nothing recorded that Alchemer does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Alchemer

  • Research questionnaires too conditional for a simple form buildernot Leadpages
  • Teams needing survey data routed into Salesforce or a warehousenot Leadpages
  • Organisations wanting research depth without enterprise experience-platform pricingnot Leadpages

Leadpages

  • Small business owners and entrepreneurs seeking budget-friendly landing page creationnot Alchemer
  • Agencies and freelancers managing multiple client campaigns with AI-assisted page generationnot Alchemer
  • SaaS companies optimising customer acquisition with A/B testing and Smart Trafficnot Alchemer
  • E-commerce businesses running promotional campaigns with Stripe checkout integrationnot Alchemer
  • Sales teams requiring lead enrichment and automated lead qualification via Lead Agent AInot Alchemer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alchemer

  • More expensive than the simple form builders, which is the fair comparison for a short survey
  • The interface carries a long product history and is less immediately friendly than newer tools
  • Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
  • Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo

Leadpages

  • HTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Full optimisation features (A/B testing, Smart Traffic, heatmaps) only available in Grow tier ($99/month) and above
  • AI credits vary by plan, with Starter limited to 4,000 credits (insufficient for heavy AI usage)
  • All plans include unlimited traffic, but AI credit limitations may restrict heavy use of page generation features
  • 20% savings only apply with annual billing; monthly billing charges full price

Pricing, plan by plan

Alchemer

On request

No published plan breakdown. See the Alchemer review.

Leadpages

Free
  • HTML Pub - Starter$10/month
    • 5 pages
    • 1 custom domain
    • 4,000 AI credits
  • HTML Pub - Pro$29/month
    • 25 pages
    • 1 custom domain
    • 5 GB storage
  • HTML Pub - Business$49/month
    • 50 pages
    • 2 custom domains
    • 2 blogs
  • Leadpages - Grow$99/month
    • Unlimited pages
    • 4 custom domains
    • Manual A/B testing

Which should you pick?

Choose Alchemer if

  • You need deep question logic.
  • You work on Web, Cloud.
  • You also want wide question types.
Alchemer review

Choose Leadpages if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Leadpages review

Questions people ask

Is Alchemer or Leadpages better?
Neither clearly leads. Alchemer starts at On request and Leadpages at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alchemer or Leadpages?
Leadpages has a free tier; the other does not. Paid plans start at On request for Alchemer and Free for Leadpages.
Does Alchemer or Leadpages run on more platforms?
Alchemer runs on Web, Cloud. Leadpages runs on Web, Mobile, API.
Can I use Leadpages for free?
Yes. Leadpages has a free tier, so you can try it without paying. Alchemer starts at On request.
What is Alchemer best used for?
Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Leadpages is typically brought in for.
What can Alchemer do that Leadpages cannot?
Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations.

Answered from the vendors’ own pages

Alchemer: What does Alchemer cost?

Tiered annual subscriptions published on the vendor site. Check current rates there.

Leadpages: How quickly can I create a landing page with Leadpages?

Leadpages' AI engine generates a complete landing page in approximately 60 seconds based on your description. You can then customise it using the drag-and-drop editor.

Source
Alchemer: Is Alchemer the same as SurveyGizmo?

Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.

Leadpages: Does Leadpages include unlimited traffic?

Yes. All Leadpages plans include unlimited traffic with no overage fees.

Source
Alchemer: When is it worth more than a simple form builder?

When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.

Leadpages: What is Lead Agent?

Lead Agent is an AI sales assistant that qualifies and routes leads automatically based on criteria you define, reducing manual lead qualification work.

Source
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